Starbucks- marketing

Environmental Factors: This element of the analysis reveals natural environment factors impacting the grocery market and organic foods industry, as well as its consumers. With respect to WFM, the following are key environmental factors affecting the macro-environment.

Environmental factors have to be considered to determine how they may influence the mission. The four external environmental factors that help organizations achieve optimal function are economic, sociological, political, and technological.

• Interpreting environmental factors: Managers determine what these environmental events and issues mean to the organization. These events could present either threats to or opportunities for the organization.

The company’s macro-environment, now known as external factors are uncontrollable forces that the company must watch and also respond to (Kotler and Armstrong, 19871).

Macro-environmental factors are external entities that affect the business such as economic factor, environmental and threat of rivalry/competitors factors. These factors potentially impact on the success of the boost juice business moving forward.

Demographics forces make up the market segments therefore it is an important factor to any business. Including, age, gender, ethnicity, location, lifestyle and other statistics (Grewal, Levy, Mathews, Harrigan, & Bucic, n.d.). The

The environmental factors refer to external and internal factor that influences on the business External factors happen outside the business and some factors are beyond the control. Environmental factors that can affect the business are the physical, cultural, demographic, economic, political, regulatory, and technological (Neil Kokemuller, 2015). Little India restaurant has been chosen to complete this research on. Little India is a fine dining Indian restaurant which is established in 2011 in Invercargill, Southland.

Analysis and evaluation of External factors: A company can affect by the external environment factors hereby we will start with Micro external environment Factors, followed by Macro external environment factors.

Also a powerful influence on a company, the external environment, including both the general and task/competitive environments, refers to all outside forces that affect said organization. Some general environmental factors are the following: laws, economy,

The macro-environment of a company covers forces, for example, social, cultural, legal, economic, political and technological. Within this are incorporated elements, for example, demographics, green issues and larger societal and environmental forces. The micro-environment includes other environmental factors, such as the structure of the market, the suppliers, and customers, trends of the market, the public and

To explain these environmental factors, it is necessary to say that most of the factors depend on each other and that they change over the years. Consequently, when one factor changes it also affects the others. The equality for every company is the main characteristic of the factors in an environmental analysis. The different environmental factors are covered below.

Business environment consists of external and internal factors. Internal environmental factors are events that occur within an organization. An organization's internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture (that defines employee behaviour). Although some elements affect the organization as a whole, others affect only the manager.

Macro factors incorporate economic, demographic, social, and cultural trends, regulations and resource availability and micro factors subsume competition, suppliers, public, and customers (Tanner & Raymond, 2011, p. 28). Acute firms will take advantage of opportunities by playing to their strengths.

The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function.

On the basis of extent of intimacy with the firm, the environmental factors may be classified into different levels or types. There are broadly two types of environment, the internal environment, i.e. factors internal to the firm and the external environment i.e. factors external to the firm which have relevance to it.