The Story Tellers Of Business. Every Successful Business

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

Throughout this internship, courses like COMS 123: Writing for Public Information, COMS 121: Media Aesthetics, MKTG 125: Advertising, and COMS 187: Issue Management and Case Study PR comprehensively prepared me for what my internship requests of me. I have successfully applied my understanding of writing and creating for the media, but there are more courses that would have greatly benefitted me. Courses that may have been useful to take include JOUR 153: Mass Media Law and Regulation, MKTG 123: Public Relations and Ethics, and a course in Visual Communication for Modern Media.

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

College for many young adults is a place to learn from our mistakes, create connections in our field, and build knowledge about the world around us. As a transfer student at Seton Hall, it has been my dream to learn about the many facets of my major, Public Relations. With my previous studies and six years of experience in the pre-dental field, I questioned myself when transferring if public relations is the right career choice for me. Of course, this decision was not an easy one, but with the help of my mentor, I realized that anything is possible.

Although I do not have specific experience as a public relations practitioner, my credibility comes from PR courses and extensive amounts of research into the position. Because of this, I have created a list of potential responsibilities that a PR practitioner will have if they were to be employed at J. Gregory Salon. This list comes from a survey conducted in 2010 by the Institute for Public Relations in predicting what the top duties for PR managers in 2015 would be. (Watson & Sreedharan. 2010)

Social media never sleeps and since conversations on social media often require a rapid response, an analyst will follow up first thing, or reach out to department heads to develop a response. A social media position incorporates customer service, product comprehension, company knowledge and employee relations, and a usual day might involve all these elements at once. A social media analyst is about building up an organization's mark and organization society with new advances and nontraditional ways, while teaming up with present and potential clients in a constant situation. It's more than simply presenting on Facebook and Twitter. It is a quick paced and testing vocation that keeps on developing, and with the internet failing to be killed, it can be

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Having worked in retail for nearly three years has contributed to the development of many transferable skills that would assist me in becoming a communications and public relations practitioner. As a sales representative of the multi-national clothing retailer, Justice, it is my responsibility to not only drive sales, but to ensure the customers return. An organization’s success is dependent on the public’s perception of their product, employees, and values as a whole. I contribute to the company’s positive image by providing a safe, engaging, and friendly atmosphere for both children and parents. Overall, my background in customer service and communications has encouraged me to pursue a career in the realm of public relations. I am majoring

Based from (Rajani, 2013) the credibility of Public Relations is needed as customers nowadays are skeptical. Companies should not depend on the product alone to get the consumer’s loyalty. They need to build rapport, trust and relationship.

When looking at big brands and companies, such as fast food industries, one can think of a couple of favorite go-to places. Places like these have strong marketing strategies to get customers to keep coming back for more and become favorable to the public. It is in the hands of public relations to handle a company’s brand image to get people hooked to a business’s products and to keep a positive relationship with its consumers. On the other hand, it is also the duty of public relations to handle the company’s image when it is ruined or in a crisis. One example of a company that has a great brand image, but also dealt with a crisis is Chipotle and it’s E. coli crisis. If it wasn’t for Chipotle’s powerful public image and integrity towards its customers when in crisis, the business would’ve shut down completely. In this scenario, the power of public relations was Chipotle’s hero.

Media relations relies on upon such a variety of outside sources to be effective. One of the principle source is online networking or better known as social media; nonetheless this relationship is twofold: social meida offers opens various doors for public relations practitioners to associate with the general population while embracing new types of innovation and coordinating them into regular lives. These advances in technology have experienced widespread use among public relations practitioners and journalists (Edwards, Fraser, Gudelsky, Holmquist, Thornton, Sweetser & 2010). All and all, it is uncovered that social networking tools are getting to be valuable routines for

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.