The Super Bowl Experience : A University Of South Carolina Aiken Student

Decent Essays

The Super Bowl Experience
Carmen Johnson
Dr. Triana
Sports Communication
February 16, 2017
University of South Carolina Aiken

On my honor as a University of South Carolina Aiken student, I have completed my work according to the principle of Academic Integrity. I have neither given nor received any unauthorized aid on this assignment/examination.
The Super Bowl is the yearly championship game of the National Football League (NFL). The NFL is the highest level of professional football in the United States. This particular event is sensational for die-hard football fans. The Super Bowl is one of the most watched events on television today. There are three significant layers to this breathtaking experience: the game, half-time …show more content…

Networks are clever to publicize to large corporations for loads of dollars.

The Super Bowl is an American football game that is played on a Sunday. The game is usually on the last Sunday in January or the first Sunday in February. Super Bowl Sunday is viewed by millions of Americans. The location of the game is determined by the NFL three to five years in advance. Many cities place a bid to host the Super Bowl, then the city is evaluated on ability to host the game. When choosing the destination weather is also considered. In the past, the game has taken place in Miami ten times, nine times in New Orleans, seven times in LA and four times in Tampa. Also, the home team is based on the rotational basis with odd number games, therefore they will be able to call the coin toss.
There are various communication phases exhausted to create a memorable event such as the Super Bowl. Top companies produce an advertisement to either make fans laugh, cry, or just have an emotional reaction. There are over 50 ads shown during the game. Not only are commercials used to promote the game, but also celebrity names are used. Last year’s super bowl performer was Beyoncé. Getting the word out that Beyoncé was performing increased the number of viewers. Before her performance, she dropped a powerful music video that also made the crowd go wild. With each performance lights, smoke, music, and hype are used to create this experience.


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