The Sustainability Of Google As An Employer Essay

The scope of this report is to analyse the financial health of Google, the pinnacle search engine in the present times. It proceeds by giving a brief introduction of the company Google Inc then heading onto the detailed assessment of financial ratios for 3 financial years such as Profit Margin, Return to Equity, Return to Assets, P/E Ratio and EPS as well as share performance. Lastly, it tells about the overall financial condition of the company with respect to the said analyses and results (ratios and share performance).

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. was founded in 1998 by two Stanford University graduate students collaborating to create a new search engine. Today, Google employs over 19,000 people, has become the most widely used search engine in the world and now offers e-mail, mapping, video sharing and social networking services, just to name a few. The company’s success is notable, but not just for its financial growth, in 2007 Google was listed as the number one company to work for by Fortune 5 magazine (http://money.cnn.com/magazines/fortune/bestcompanies/2007/full_list/). Google has been noted for its unique corporate organizational culture, to which many attribute the company’s success.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

Google’s mission is to organize the world’s information and make it universally accessible and useful. Google has long held a very human-centric point-of-view, and their mission statement reflects their dedication to user experience in their promise to “provide the most relevant and useful search results…independent of financial incentives.” To date, Google has four major areas of focus: establishing and improving web search capabilities, development of innovative search domains, grow through advertisement, and create relevant software applications. Our objective of this case study is to apply learned concepts by examining some of the issues that Google will face going forward and proposing alternative actions for a sustained competitive advantage.

Google Inc. is an American multinational corporation that specializes in Internet-related services and products. It was founded on September 4, 1998 by Larry Page and Sergey Brin while they both were attending Stanford University. Google’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google). I chose to do my financial report analysis on Google because

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

With my research, the point of discussion is about whether Google should move out or not. Furthermore, I shall be presenting issues in regards to the markets in China and the advantages that these markets should have for

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services.