Google: Two Stanford University Graduates' Revolution Essay

Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.

Google’s work culture was inspired by the history of his grandfather during the early labor movement (Sanford, 2014). In the 1920s and 1930s, Mr. Page’s paternal grandfather worked as a pipe fitter at a Chevrolet plant in Flint, Michigan (Sanford, 2014). Serious injury on the General Motors assembly line was a normal part of a daily life for workers. Workers could be beaten by their bosses and workers could be fired for exhibiting a “questioning attitude” (Sanford, 2014). Mr. Page’s grandfather became an early organizer for the United Automobile Workers union, and risked his life to change conditions for American workers (Sanford, 2014). Battles were lost and won, resulting in their efforts to help shape a new ethic in America.

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

While the use of SKAGs (Single Keyword Ad Groups) is gaining in use, we have neglected another important aspect of control in Paid Search accounts. Due to the lack of a quantifier like quality score for keywords and ads, the ability and concern to manipulate a single location within a targeted area of a campaign has been overlooked. While demographics play an important part in the optimization of return on investment, location optimization is for the most part automated. We can set location bid adjustments, include and exclude locations, but lack the ability to fully control ad spends in a specific market without generalization.

Fortune 's magazine repeatedly crowns Google as ranking in the top 5 of the "100 Best Companies to Work For". Since its beginning in 1998, what role does Google 's organizational culture and communications play in this coveted achievement? Their values are proudly displayed within their company website, particularly under their "Philosophy" link. How do such espoused values harmonize with their enacted values? What role might perception and conflict in group communication be credited with this companies incredible success?

Google was built upon the values of allowing everyone the access to information through the google platform. They created the site to arrange the information out on the web in an easily accessible website that would allow individuals to search any information. Their core values were placed on a high standards for their moral business decisions. They wanted all the world’s information to available to anyone with an internet connection. They worked to be transparent in all of their business decisions to show their integrity in running their business.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

John Battelle’s book discusses the incredible story of the unexpected success of Google. Not knowing what it would become, Larry Page and Sergey Brin, created Google in March 1995. It started as a research project when they were pursuing PhD

Google’s organizational structure is less about control and meeting goals set by the company. The company is more focused on employees meeting the objectives that they have set for themselves. Google takes some aspects of the Laissez Faire style of leadership as all employees are given freedom to create and determine their own deadlines and ideas for projects. The managers act

As we all know, Google is a dominant force in the technology world and has been for years. One of the main reasons for Google’s success is their innovation friendly work environment and lack of fear for failure. With company slogans such as “Don’t Be Evil” and “Do the Right Thing”, it’s no wonder why Google has such a huge consumer following and brand loyalty in today’s culture. Undoubtedly, Google is constantly working on new ventures, both known and unknown. However, a few of the known ventures has the possibility to be capitalized on, changing the way we interact with technology as a whole.

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

Interests: Google got famous for its seemingly rigid adherence to utopian ideals. If it turns out to be false, harsh criticism will be unavoidable, which may lead to reduced revenue.

Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,