The Target Market Recommendations Using A Social Media For The Marketplace Live

To overcome consumers’ stereotype that the software tools such as PESA should be provided free and to charge additional price to PESA, we should make a new product category, called 'Specialized server'. 'Specialized server' is named for the reason that the Tronn with PESA is very effective when used especially for operating web server or sharing files. By creating a wholly new product category(but which is not new actually), the Atlantic computer company can make the consumers think in the way that the package is one single product, not the server and the software tool. Also, the package’s name should be changed such as ‘Tronn special’ For example, LED TV is not that different from LCD TV, but by creating the name LED TV and putting it into new product category, consumers started to think that those two products are different. In this way, we could erase out the stereotype

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

The major market trends faced by the organization are the rapid development of the technology. This trend gives the customer an uneasy sensation, so the customer will ask for the upgrade at the lower cost conceivable. Other trend is the cost of the internet, and the use of the computer by their employee for personal matters.

Computer technology is constantly advancing over software and hardware that is available at any one given time. These constant changes affect how long computer products can sell for a premium price but also can make it cheaper for those consumers that are not interested in the newest and latest components. Personal computers (PC), also known as desktop computers, are common place in jobs, schools and homes. The demand for personal computers is constant and revolving since components of computers gets better and more powerful with time. The target market then becomes anyone that uses a personal computer for home or work. HP uses the fact that computers are a common item in any office or home to their advantage and offers not only PC’s but other accessories pertaining to computers as well. While HP currently excels at providing a product for a decent price they are missing out on consumers that Equalus will focus

| Value Proposition:3.27-845m users, more than 70 languages(76)3.28-B2C: social network platform for connecting people with people, everywhere permitted (68)3.29-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)3.30-Privacy concerns: new products, marketers & developers on personal information(55), new privacy features announced(56)3.31-User friendly: search feature improvement for relevant & time saving, “See More Results” menu(70)

Marketplace, especially in technology business is growing fast and constantly bringing the new offers to the consumers. As a society we have an ongoing strive for newer and better things. It’s a part of the nature and it might seem like a race, but we tend to think that we can always have something improved. We get a phone, but the new model comes out a month later. We are most likely to go and get the new one, because it has more functions than our other phone. Do we really need that new phone? Probably not, but it’s the need for the newer and better things that will always be there and rule the marketplace. It is a great opportunity for the businesses to grow and to satisfy the consumer’s needs.

| The ever advancing technology of mobile devices have affected almost every aspect of our everyday lives. Mobile devices have made it easier to communicate. With the way mobile devices right now, people are able to multitask and increase effectiveness of their business. Our devices can search, pay for merchandise and connect you to a business conference on the golf course. In today's business world, people are expected to do more in a lesser amount of time, making devices that can handle this type of behavior more of a necessity. Storage of information can be done on portable (flash) drives and taken with you anywhere you go, making it possible to have information at your fingertips without being tied to an office or home computer. You can send emails from your phone or a tablet making the virtual office a place of regular business. Social media has not only impacted our personal lives, but it has definitely invaded the work environment as well. With the use of Facebook

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

But however, as the development of technology, the business will be able to support different smartphone one day. The development of technology satisfy people’s desired and it can attract more consumers for the business. Nowadays, people prefer to replace cash and cards with the smartphone which is smarter and more

b. Moreover, the rise of consumers finding technology alternatives is increasing. The culture towards connectivity and less privacy is moving forward. In years to come consumers will be reliant on their mobile devices and would be great to place BBY as the leading provider of mobile technology. (O)

There are several book which introduce the famous companies. I choose a book which is “Facebook Marketing – An Hour a Day”. Why am I choose this book? Firstly, I want to introduce one company which I was used to before because I think it will be easier to let me understand the story. I search several international companies, then in the end I decide to talk about “Facebook”. Because most people use Facebook every day, including me, I think it is comfort to read this book. In addition, the title is simply, so people can know the book’s content briefly. The authors want readers that do not have pressure to take this book and read it, so the title and design are also simply and clearly. Another reason about why am I choose this book is the typesetting.

It recommended to the owner to go with the following two technologies; wireless, mobile computing, and mobile commerce and business analytics and business intelligence solutions. The first technology, wireless, mobile computing, and mobile commerce is all about reaching the customer externally, collaboration with staff internally, creating online shopping, managing inventory, shipping, online payment processing, and more. The use

| Mobile devices: The majority of individuals now carry with them devices that in the past were the purview of IT. Whether it is smart phones such as iPhone, Blackberry, Android, and Windows Phone 7, or tablet devices such as iPad and Google OS or Windows based devices, individuals have the power of a desktop in their hands. Given existing technologies, users can perform most of their standard business responsibilities using these devices and the applications available on them. Whether it be customer, product/service, or financial transactions, sitting at your desk with a computer is no longer required. Legacy IT organizations struggle with this new direction, and issues of control and change persist.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

The most effective way to get future marketers ready for use of social media in the workplace is to teach them in their schools what kinds of things they will see on a daily basis when marketing through social media. According to the article “A Social Media Practicum,” the author talks about how at Drexel University, they have started a practicum for marketing students to take. This practicum puts the students in real life situations, and how to be prepared for the daily tasks of their future careers. “Marketing educators have been creating effective learning experiences to enhance students’ social media competency, such as individual or group assignments in networking on LinkedIn, communicating on Twitter, marketing on YouTube, applying a social engagement strategy, and managing a personal brand on social media.” This seems to be an effective way to get these students prepared. Also in the article, they talked about how “Participants become competent in running social media campaigns. In the first year of the practicum, 140 marketing students in 36 teams participated.” It seems that this has far been a success for this school because the business students want to get involved and know how to connect to as many people as possible.