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The Tipping Point: a Summary

Decent Essays

“The Tipping Point: How Little Things Can Make a Big Difference” by: Malcolm Gladwell

A Summary:

The Tipping Point presents us mainly with three rules or characteristics of “the tipping point” or an epidemic, and these are:
1. The Law of the Few
2. The Stickiness Factor
3. The Power of Context

The Law of the Few

There are three kinds of “the few”, namely: Connectors, Mavens and the Salesmen.
The Connectors are the kinds of people who know lots of people, and are able to get a message across and to many in a matter of a short period of time, depending on the context. This is explicitly explained in Gladwell’s example of the six degrees of separation in his book. The Connectors are the kinds of people who have their foot …show more content…

Both of these theories are based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment. He gives the example of the crime rate in the New York subway station going down because the authorities had worked harder in catching hooligans who pick-pocket and other officials and employees at the subway station make efforts to always clean up and scrub away any graffiti marks in the subway cars and walls. They did not have to come up with any drastic solutions, they just had to tinker with the environment, and eventually, the hooligans had stopped with their vandalism, and crime rates had gone down a significant number.
“You don’t have to solve big problems to solve crime… our inner states are the result of outer circumstances.”

The Rule of 150 The Rule of 150 is a strange and unexpected way by which context affects the course of social epidemics. Gladwell gave an example of how a multi-national company had gained success by keeping employees at a number of 150. If manpower had gone over, then it was time to expand by splitting them and creating another 150 out of those two groups, and creating a new complex and more parking spaces to accommodate new employees that would make the workforce more effective. They did not have ranks or managerial systems their company. They all worked in the same conditions, same titles and same offices. This supports the premise that small,

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