The Use Of Pathos In The 2016 Super Bowl Commercial, Avocados From Mexico

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

In the following ad it is clear that pathos is used strongly to sway the audience. There are many emotions that gather into this advertisement. The overall emotion is the idea that it provides a certain safety for the viewer’s family. In this Michelins advertisement pathos is used in a way where they include a cute baby giving that assumption that it protects the viewer’s children.

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Pathos is brilliant in the fact that everybody feels emotion and would be affected by some of these commercials. For example, Lyndon B. Johnson has a commercial which consists of a sweet little girl looking around, leading to the explosion of a bomb. What happens right after is that he says “vote for me”, which creates the underlying tone that this would happen to kids if they don’t vote for him. In the Kennedy jingle, he doesn’t use pathos for an argument as much as he uses it for rhyming. Rhyming is a catch to most and it is easy to get stuck in your thoughts.

That proving to be true, it is no surprise that through the use of logos one can create an affect. Pathos is viewed as emotion and feeling, whereas logos is thought of as reason, language, and consciousness. Logos provides an account, refers to a product, and in turn, makes things intelligible. Pathos is how that product makes one feel and the emotion it inflicts onto an individual. A comparison, between the two concepts of pathos and logos, can also be drawn to the language aspect of the topic of affect. As stated before, it is always too late to talk about affect, for it is a moment to moment experience, and once logos is applied to the affect it is

As I began to read this article I noticed that logos was definitely used as one of the rhetorical appeals. The author attempts to persuade his audience by making a claim and providing some type of proof after each claim. For example, “Papa John’s says it has been pulling advertising associated with the NFL. The league, it says, has given some feature spots in return.” This quote was provided after the author mentions how, “Papa John’s is no longer going to advertise with the NFL.” The first example of how he makes a logical appeal. At the end of the article he also mentioned race, stating that “Most whites are not racist,” and how “To accuse so many of it is to see those fans simply walk away from the game.” That is a pathos appeal or in other

Pathos is a method that affects the audience’s emotions, whether it be an attempt to make the viewer happy, mad, sad, joyful, surprised, etc. In this advertisement there are a variety of methods used to appeal to the audiences emotion. The first method demonstrated is the use of vivid imagery. The announcement shows a lot of different animals that all have been recently rescued.

Pathos: Pathos refers to an appeal to emotions. It is used to persuade an audience by provoking an emotional response. In the very beginning of the video, Oliver features a couple pictures of cats while referring to the internet as an electronic cat database. He is taking advantage of the fact that many people adore cats and is attempting to elicit feelings of joy and happiness as he begins to discus how amazing the internet is.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Pathos is a rhetorical mode used to appeal to the emotion of the audience. The spot evokes his audience feeling through words, song, scriptures, images, and actions. The term "you suck Kaepernick," the roar of the crowd, the projectile on the glass, and Colin's facial expression, presented the atmosphere in which professional athletes must prepare each game. Then, through a pair of Beats by Dre and the song it plays, the athlete can easily ignore what is happening around him and create the proper atmosphere for the moment. The first part of the spot is expressly used to appeal to the pity of the audience to subsequently generate the sympathy for the product Beats by

The examples of pathos used are the choices of colors and the image in the center of the advertisement. My color scheme is red, blue, and yellow. Red represents betas in the World State, which is why the border is red, along with some of the text and text boxes. This would appeal to Lenina, as she is a beta and likely is attracted to the color red as a result of hypnopaedia. Yellow and blue are used because yellow makes one think of happy things, such as the sun, and blue is a calming color. I used the image of the two people playing frisbee in a field because the people appear as though they are happy, which makes one wish to do the same activity and feel the same positive emotions. This would appeal to Lenina because she is geared towards visuals, as she cares greatly about her appearance and the aesthetics of her surroundings, and would most likely be considered a visual learner in modern society. For this reason, I made the advertisement visually oriented. Logos was used in the various quotes on the advertisement, including a few references to it in the quote from Mustapha Mond. The quote on the bottom right, “100% of people are happier when playing obstacle frisbee!” is an example of logos because it uses statistics. In addition, Mustapha Mond references in his quote two examples of logos, which are that obstacle frisbee requires fifteen pieces of

The pathos part is when the funny dance video is on and also the rhetorical question.This makes people feel something and these feelings go towards helping the client/s make the decision to go the dance class. The logos comes into play in the rhetorical question because it makes the person think. Unlike pathos, the client/s are thinking logically not emotionally.

The uses of pathos is how he seems to be screaming at the audience which may seem to intimidate them into buying the old spice body wash. He seems over excited and is very big which may make you feel like if you don’t buy it then he’ll do something about it. There are a lot of different emotional appeals through this commercial that will affect many people in different emotional states while hearing the commercial. It is very effective and is the most predominately used rhetoric device used in the commercial. Another emotional response you feel would be happiness because the commercial is overall a comedic ad that wants to make you feel happy and make you feel like you can trust them and their product. They portray this by having him express his opinions on odor and why you