The Value Of A Consumer Oriented Business

Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses.

Advertisements often implied that women were only useful in kitchen, cooking and taking care of the kids. Image A displays a women in the kitchen looking outside the kitchen window at her husband with her daughter. The kitchen is portrayed with light white, yellow, and beige colors. The advertisement has a caption placed at the bottom and it states, “Women don’t leave the kitchen!” The caption was the quote in a big font and then in a smaller font it talks about how a woman’s place is in the kitchen. The purpose

In the U.S, many public organizations are highly influenced by its connection between its outlooks about sex and its use of space. Within these gendered places, men and women act out masculine and feminine characteristics and gendered actions. In this ethnographic research paper, I will establish how a normal department store strengthens the gender and space association through its use of space, products within those spaces and customer use of these spaces.

These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked," What messages about women have been given to society through magazine

the second largest retailer of the national chains. In the environmental analysis you will discover that Sears’ marketing toward women differentiated them from their competitor’s and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome,

Although it is not expected that women be marketed to in the exact fashion that men are, it is understandable that a woman would like to be treated as more of an equal. When asked about her opinion on marketing to different genders, Shelley Rider stated, “although a talented professional should be capable of successfully marketing to both sexes, it is vital to a company that both sexes are represented in a board room where decisions are made. From my experience in marketing athletic apparel for Champion, I have found that the most successful and effective marketing strategies come from groups with both men and women present.”

This quote can be taken in several different ways, one being advertisements. While being viewed in advertisement terms we are convinced that it represents stereotypical gender roles. It states that men are shown in advertisements as the more important role,

During these times these subjects may take different forms in either mandating that woman stay at home while doing carework or even questioning the different roles and responsibilities of women in public life. Kittay puts it best when she says “When we acknowledge not only our global interdependence, but the inevitable dependencies of our species being, we bring to light our human commonalities” (464) and “Exploring the role of care and dependency in a politics of difference reveals that we ought not to speak of the crisis of care or the crisis of longterm care but of the crisis of care” (464). Care needs to work both ways. Care needs to ensure that those giving the care is taken care of but also the carer is taken care of. Without the carer then there would be no one to give the

Zeithaml (1988, as cited in Smith & Colgate, 2007, p. 8) defined customer value as

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

This means that the reader actively contributes to the exchange of information. If different readers interpret the text (the ad) differently, the author (advertiser) needs to create a text that will be interpreted the correct way by a specific reader. Knowing how women think allows the advertisers to create ads that women will interpret in a positive way, therefore increasing their likelihood to buy the product.

In an effort to enhance the customer’s purchasing experience, Harley Davidson has implemented a comprehensive training program for all store managers and staff personnel. The objectives of the training program are to educate the staff on women purchasing habits and specific needs for female owners, as well as how to effectively communicate with female consumers. As a general rule women are typically better informed about a particular product, less impulsive on major purchases, and ask more questions than their male counterparts. Therefore, it is critical that staff members know how to interface with female consumers.

Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)

All big companies are more likely to target female customers but the biggest potential of female buyers lies on six main industries where companies could get more revenue by targeting females. In four industries females are most likely to spend more in Food, Fitness, Beauty and Apparel and rest of two industries are Financial Services and Health Care where women are not satisfied. Companies are belonged to these six industries have got big opportunity to generate huge revenues by capturing the interest of working women.