The World 's Largest Fast Food Restaurant

Decent Essays

When entrepreneurs begin a business, he or she wants to push their business for as long as they can. Longevity is key for a business to continue to grow their company to make them one of the many successful companies. Longevity is a hard thing to keep it going, but companies that can grow a strong relationship to consumers find longevity easy. For example, McDonald’s is the world’s largest fast food restaurant with them serving around 68 million customers daily within nearly 120 different countries. With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, …show more content…

The golden arcs have explored the world, with McDonald’s known to be the international face of hamburgers around the world. The golden arcs have been seen in the Netherlands to South Africa to Uruguay and many more places. McDonald’s is all over the world, and with this advantage they have been smart to relate to what is considered a norm in the respectable nation they work in. “In this era of globalization, it is becoming increasingly important for businesses to leverage their brand equities across geographic boundaries” (Harish 22). McDonald’s does a great job by displaying them in different countries for their consumers because of the mission each McDonald’s is always to strive in their business for: Quality, Service, Convenience, and Value. McDonald’s is such a powerful company in the fast food industry that the China Puzzle reported that “In Hong Kong, 72 percent of people visit McDonalds, on average once a week” (China Puzzle 639). The article explained that this is McDonald’s most “penetrated and mature markets in the world.” The reason why that number is so high for McDonald’s is because the core targets young adults who look to be “cool” and stay up to date with all the big trends such as the Chicken Nuggets with different sauces in a random calendar. McDonald’s has always been one of the most creative companies around the world. McDonald’s is always

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