The 's Own Space At Derry

There are various culture groups in China. In order to advertise to them the select group must be known. Asian Americans are tech savvy. They’re strong users of the Internet and social media. Their internet penetration soared as high as 90 percent. Marketing on the internet is a rapidly growing trend in the Asian community. In order to communicate effectively to the consumers adopting and infusing ads with their cultural symbols. Various and flamboyant ads are what attracts the Asian community.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382).

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.

a major marketing effort used by the company is online quick and easy to the point forms of advertising. sales are posted and customers can see them and might consider setting an appointment. potentially customers can see that a friend liked the fan page and might be curious. the company also participates in beauty shows, such as expos and informational confrences. Customer might feel more loyal since this is a small business instead of a huge corporation, so they participate in the helping small businesses’ events.

Zack’s Place relies solely on grants, donations, and money raised at events, but they receive strong support from local business. Although the local businesses do what they can, money is still a challenge for Zack’s Place. It is thus crucial for events to be advertised not only in our town but also in towns next to us. Spreading the word and getting people to come other than locals is definitely

* Well exposed and advertised in the local community (TV channel, flyers, local newspaper, sporting events, etc.)

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

Promotions such as giveaways, ticket discounts, raffles, etc. are a good way to attract fans. I would also highlight these promotions on Facebook and Twitter for all of my followers to see. Using the media is also a good use of traditional marketing because it is free. The media outlets can inform fans and potential fans about the upcoming events. This is a free and easy way for the program to spread information to the public.

1. Introduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOI’s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOI’s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i.e. Internet, Outdoor Marketing, and other ads).

These connections give them a huge opportunity to communicate directly with consumers. In order to maximize this opportunity, they should promote their existing events like the Tour de Fat bike race and beer festivals across the country.

The campaign that I chose is the Gat a Mac campaign that started in 2006 by Apple. Apple noticed that the PC market was doing very well so they did some research to see why. In this research they saw that a Mac had less problems in the system and even rated higher in customer satisfaction. Apple wanted to make known of all the issues that PC had so they came up with this campaign. The goal of the campaign is to show that buying a Mac is a smarter purchase.

We will be promoting our event on media like Snapchat, Instagram and Facebook. We will make sure that all members of the group will post information about our event on social media because we will all have different groups of people on our media platforms. We will make sure our post on social media is bright, minimal words and lots of pictures since this is what attracts teens. We will make sure that we advertise our event on social media on many different days throughout the week just to make sure that everyone sees our ad for our event. We will also post on social media the day before the event and the day of the event so we can remind the R H King students.

Engaging our consumers in product related events such as the launch of our mineral water and community events will help create a relationship between us and our consumers which will in turn foster consumer loyalty.