There are so many different varieties of commercial cat food brands, how are we supposed to choose the best one for our cat? It was not until the 1800’s that farmers began domesticating cats which eventually led to the question of what was nutritionally correct to feed cats, since usually farmers would just feed them table scraps (Robin, 2014). After an electrician in England invented the first ever dog biscuit and brought it to the United States, commercial pet foods began to grow in the industry (Gates, 2016). Commercial cat food comes in many forms including dry, semi-moist, and wet foods (Medic Animal, 2007). You also have to choose between generic brands or premium brands (About Cats Online, 2016). Ways to determine if a commercial …show more content…
Dry pet food became popular during World War II as a few circumstances upraised including pet food was labeled “non-essential” and resources were limited, metal was unavailable for wet food cans, human food was low causing less table scraps, and processed foods were being manufactured on a mass scale (Robin, 2014). After WWII, the United States economy grew and pet food became more affordable as humans produced more table scraps, so companies began using that waste in their production of commercial pet foods (Robin, 2014). In the 1950s, Purina used the extrusion process, which was cooking ingredients together in a liquid form and pushed through a mechanical extruder (Gates, 2016). The process idea was from how breakfast cereal was made. The pet food products were being made inexpensively in large quantities and had varieties of shapes and colors (Robin, 2014). After so long, people started questioning the ingredients in pet foods and found that they was lacking many essential nutrients, so pet owners began wanting more research done on the nutritional needs of pets and have ever since been more cautious of what they are feeding their pets (Robin, 2014).
The different types of commercial food can come in a dry form, semi-moist form, or wet form. The website Medic Animal explains the differences between the three forms. Dry food comes in biscuit or kibble textures and is stored in bags. It consist of up to approximately 11% of water.
This is where Hodgman learns the meaning of by-products. The Gaines burger packaging specifies that there are no meat by-products, but after reading the back she finds that there are poultry by-products instead. Poultry by-products are said to contain what she describes as “carcass remnants” like necks, intestines and other parts she isn’t sure about. Another distasteful discovery is that these foods are not predominantly meat. Most dog foods, especially Gaines burger, have soy listed as the main ingredient, which over time can cause health issues in dogs. On the other hand, Purina O.N.E meals contain beef tallow as a promoter of good skin and hair coat, but Hodgman found that beef tallow just improved taste and edibility. This explains its non-meat
Eating dog food may not be seen as the easiest thing to stomach because the smell, texture and by-products found within the mixture are thought of as awful and revolting. In Ann Hodgman’s “No Wonder They Call Me a Bitch”, although the title may suggest otherwise, different types of dog food are discussed. In this essay, Hodgman aims to inform her readers about the inequality in different types of dog food, as well as to entertain and amuse. Hodgman is writing to a broad audience, one of dog lovers and owners, as well as those that may be curious as to what is really in dog food, or more generally the packaging and processing of mass-produced food of any kind. Language, description and humor are
5.Can turn the obstacle of lack of appeal of frozen dog food into an asset in advertising
The Smackey Dog Food, Inc. is a family owned business. It was started by three sisters, Sarah, Kim and Jillian, in the kitchen of their home. They lived in a suburban area of Chicago, Illinois. Their business is making all natural dog food. After using their own dogs and the neighbor’s dogs as test subjects, it was discovered by local vets, pet stores and grocery stores. These local places began to distribute the dog food. The demand for their food began to increase and they moved their business to a larger facility and hired additional workers. As compared to competitors, Smackey Dog Food, Inc., began to rise
Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to
Major labor-saving technological changes of the 20th century gave rise to the industrial processing of food. In the 1950’s and 60’s we saw a rise of supermarkets and the spread of fast-food eateries. The growth of supermarkets and fast-food eateries gave way to a new method of consumption. No longer was food’s route from the local farm or ranch to the
There are three main categories of dog food: dry, canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a “daunting” task, especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a whole has realized how diverse the dog food market is; however, brokers within this conglomerate believe that the true organic potential of this marketplace has yet to be “tapped” into effectively. With an ever-changing push toward becoming
Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family
Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,
According to Purina (n.d.), Friskies is a brand which includes snacks food, dry food, and wet food for cats. Currently, Friskies has more than 50 kinds of cat foods that selling in the market. For an example, Friskies’ dry food was sold in bags which including Seafood Sensations and Grillers. Aside from that, wet food was sold in various types of flavors that include seafood or chicken, while all the wet food would be in cans or vacuum bags. Last but not least, there are also packets of Friskies’ snacks food such as Party Mix and Pull n Play which were edible tender strings. Furthermore, Friskies was a kind hearted brand which they will concern for the nutrition of products and focus on humans’ wants and needs nowadays. Due to this evidence,
In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit, frozen pet food designed to enhance the appearance of the dog 's coat as well as providing a balanced meal, is planned to be placed in the frozen foods section of a supermarket. This is what Zenith is counting on to build a competitive advantage.
Cats came to the United States from Europe. They came from Egypt before that, and they were treated very special in Egypt because one of their gods was a cat. This is when they got domesticated, which was almost 4,000 years ago. Even though they have been domesticated they still do what every living thing does. In order for cats to survive they must get energy, move and grow, adapt to the environment protect themselves and reproduce.
The very first factor that you simply should to look into will be the requirements of your cat. Well, if you are not so technical, then it'll be extremely tough for you to determine the type of minerals that your cat requirements and how you can get them. Indeed, words such as Phosphorus, Calcium, and Potassium and so on might appear like Greek to you. However, it's essential to note that if at all you do not know these things then you need to know more about the cat. For instance, you need to know the breed of the cat, the state of the cat (if it's pregnant,) you'll need to know the age of the cat amongst other issues. As soon as you know these things, it'll then be fairly easy for you to select the right Eukanuba cat food for your cat. This is because you are able to effortlessly tell the guy at the pet store about these issues and then he will be able to assist you in each and every way possible.
The first step to transitioning your cat over to a raw diet is getting rid of the "all you can eat buffet". This will make transitioning alot easier. As with puppies you want to feed kittens several small meals over the course of the day. As the kitten matures and reaches adulthood you can phase the food into two meals per day and eventually down to one meal per day. Do what works best for your cat.
Organic Sun-Dried Kibble is a new product that is being introduced by the SNHU Pet Shop. To understand who the target customer of this product is, research on the demographic, geographic and psychographic of these potential consumers is fundamental to its success.