Tiffany & Co. Essay

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TIFFANY & CO. ® Introduction Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years, Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany, as well as serving as trade names. Through its subsidiaries, the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®, as well as the TIFFANY BLUE BOX® and the color TIFFANY BLUE® for a variety of product categories in the United States and in other countries. History Tiffany & Company is a jewelry company founded by Charles Lewis Tiffany and John B. Young in New York City in 1837…show more content…
stores and department store boutiques outside the United States. It also consists of business-to-business and internet and wholesale sales of Tiffany & Co. products outside the United States International Branch Stores Tiffany & Co. has 53 branch stores in Japan and 61 stores in other foreign countries including Austria, France, Germany, Italy, Switzerland, United Kingdom, Canada, Brazil, Mexico, Australia, China, Korea, Malaysia, Singapore, and Taiwan. International Internet Sales The Company offers a selection of Tiffany & Co. merchandise for purchase in England, Wales, Northern Ireland and Scotland through its U.K. website at www.tiffany.com/uk. The Company also offers a selection of Tiffany & Co. merchandise for purchase in Japan and Canada through websites at www.tiffany.co.jp and www.tiffany.ca. In 2008, the Company expects to offer a selection of Tiffany & Co. merchandise for purchase in Australia through its website at www.tiffany.com/au. The scope and selection of merchandise offered for purchase on these international websites is comparable to the selection offered on the U.S. website. International Wholesale Distribution Selected Tiffany & Co. merchandise is sold to independent distributors for resale in markets in the Central/South American, Caribbean, Canadian, Asia-Pacific, Russian and Middle Eastern regions. Tiffany & Co. Retail Distribution For 2007, the United States represented approximately 59% of Tiffany's

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