Executive Summary(1-2 pages) Tim Hortons, Inc. is positioned within the market as a mature company with a strong consumer franchise. Broadly, the entity enjoys a strong brand, very profitable franchise income, strong cash flow, high returns, strong same store sales, and a low-risk business model. Business Overview Tim Hortons, Inc. engages in the ownership and operation of quick service restaurants, Tim Hortons restaurants, in Canada and the United States. The company offers coffee, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. External Environment Broadly, the restaurant industry has benefited from a long term trend towards eating out, driven by a growth in disposable …show more content…
Lastly, since the company controls the real estate of most of its franchise restaurants, overseeing and directing all aspects of real estate is a critical core competency. Current Strategy Assessment Tim Hortons strives to: Offer value-priced quality products which is achieved through economies of scale; and facilitated by their strong vertical integration. The entity subscribes to the slogan, “Always Fresh”, which is seen as a byword and serves as a source of differentiation. Given an emerging health conscious consumer preference, the company is capitalizing on the health trend in order to maintain its competitiveness by adding healthy menu choices. Also, characteristic to Tims strategy is a notion of flexibility, which entails a, “We Fit Everywhere” ethos wherein the entity is actively looking to activate new stores that fit in a variety of non-traditional settings (e.g., universities, hospitals, supermarkets, highway rest stops, major airports and gas stations). Taken together, it is evident that the is exploring a way for the to further penetrate regions where space might not be otherwise available by way of putting the most restaurants it can where they will be most convenient to customers. In fact, the entity is benefiting from their aggressive new store growth as a source of advertising.
Tim’s coffee shop should be able to run from 6 months to 1 year. It needs to build a brand image and make it recognized in the mind of consumers so as to gain customer loyalty. It needs to invest heavily on its marketing and advertisement activities which at times require huge fixed costs
Hemmadi, Murad . "Blast from the past: A timeline of the Tim Hortons-Wendy's merger." Canadian Business. N.p., 25 Aug. 2014. Web. 1 Oct. 2014. <http://www.canadianbusiness.com/companies-and-industries/tim-hortons-wendys-merger-lessons-burger-king/>.
The change in consumer’s real household disposable income and increase in demand for take away, restaurant foods can have a major impact in this particular industry.
When a district manager is assigned to n area that includes a group of start up franchises these responsibilities are magnified.
Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons.
Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.
The main goal of this Interview is to examine and observe real-life project in industry and gather information/data from experienced perspectives as well as gain a realistic understanding of business operation and Inventory management at Tim Horton's. By having face-to-face communication with the owner, we were able to carry out our analysis and observations effectively because the owner was available to answer questions and also provide further insight about his firm. Since the owner is the one that knows his company firm best and had all the necessary information and details of operations, he was invaluable in to us we got most of our data/information from him.
Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.
Tim Hortons is the best chain and is obviously better than Starbucks! First and Foremost, the value of Tim Hortons vs. Starbucks. The easiest and most popular comparison is Frappuccino ($3.75) versus the Iced Capp ($2.50). Personally I’ve tried both and they taste pretty much the same with the Frappuccino
The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success.
The competition is encroaching on the coffee shop but the competition is a chain. Tim has the ability to make his coffee shop an individual coffee shop
Shake Shack’s aggressive expansion plan has reaped an abundance of benefits over the years which has elevated it to become a respectable company in the casual dining category of outdoor dining. Since 2015, Shake Shack’s mission has to been to combine high quality ingredients with a high-quality consumer experience and it is from this that there success stems from. After the openings of their international locations, Shake Shack transformed from a respectable company to a real-competitor to the likes of fives guys (who have been business before Shake Shack) and Chipotle. In order have a successful start in the Canadian market, Shake Shack must play to their strengths and see the opportunities that lie in this venture but also be aware of their weaknesses and the threats that come with opening a restaurant in Vancouver.
The restaurant industry is said to be one of the oldest industries in the economy. As the economy and urbanization grow, so too does the industry of restaurants; it’s for this reason that the industry has been growing at a rapid pace. Even with the restaurant industry ebbing and flowing, there are still new entities entering the fray consistently. Some restaurants may close, but it will not be too long before a new restaurant opens in the place of the old one. Historically, the restaurant industry has contributed nearly 4 percent to the gross domestic product (GDP) of the United States (U.S.) economy. The most recent findings show that the restaurant industry employs more than 12.7 million people (which is approximately equal to 9 percent of the
Currently analysts are now noticing a return to growth as establishments offer consumers products that they can 't get at home. According to the American Culinary Federation; today 's consumers are more affluent, bold and demanding in their expectations of restaurants and bars due to the observation that American palates have grown more sophisticated and adventurous than ever before.
As food industry is saturated, it will be hard to add new outlets. Other than that increase in food sources pricing, the continuation of annual dividend and price competition that driven by the competitors hinder the capability to raise revenue. Nonetheless, to rectify this problem the company has swift the focus from a value menu to a more diverse one. Another problem is that there is limited product innovation and sometime customers will be sick of eating the same food again and again. It is also harder to find prime locations and when expand over to other countries; it will have to face the posing potential cultural challenges. There is also growing concern with the healthy diet as the result MacDonald being a fast food restaurant will be an unhealthy choice to most of the healthy lifestyle people and they will choose not to visit MacDonald. Lastly it may create an unhealthy eating culture to the country as fast food is not a good choice for healthy lifestyle and it may increase the rate of obesity of the country.