To entice customers to take the survey we offered a $5 dollar discount towards any purchase with united sports. After they took the survey a promo code would be sent to their email that works with any purchase. This will allure the 265 people to take our survey. IV. FINDINGS AND CONCLUSIONS OF THE STUDY A. Findings of the research study The first question of the survey provided valuable information about our target markets. After reaching out to 265 customers, we received 76 completed surveys. By simply asking the age of United Sports customers, we found out which age demographics are most likely to work with us. While many of the United Sports league and tourney participants are children, we found that all 76 respondents are over the …show more content…
This question makes it clear that Facebook is an important part of many people’s lives. The following question asked people roughly how often they use Twitter. 5 customers stated that they use Twitter about once a month. 7 log onto Twitter about once a week. 15 use Twitter several times a week, 10 use it once a day, and 9 people use it several times a day. The other 30 do not use Twitter. This question indicates that Twitter, while less popular than Facebook, still plays a significant role in the social lives of people. Used almost exclusively on mobile format (tablets, smartphones etc.), it is important for a SoLoMo marketing campaign to heavily incorporate it, however the fact that is is less popular among United Sports’ customers implies that it is not as important as Facebook. The fourth question asked roughly how often people use Instagram. 1 person indicated they only go on about once a month. 2 people go on roughly once a week. 8 respondents log on several times a week, and 7 more go on about once a day. 12 customers use it several times a day, while 46 do not use it at all. This implies that Instagram is not as popular among United Sports’ customers as Twitter and Facebook, however, the people who do use it, are on more frequently than Twitter and Facebook users. A paid marketing campaign on the app at the very least worth looking into, and it would definitely be beneficial to create an official United Sports Instagram account
Larry conducts market research to gain knowledge about potential customers and their willingness to attend Nor’easters games on different ticket price levels. The results of the survey and other information collected by various sources help Larry to develop a pricing strategy for the Nor’easters’ ticket and concession
In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.
Description: These fans follows sports out of tradition and feels it is important to follow hometown teams. This group is our oldest segment (45+) with the highest levels of income, accounting for 33% of our target market and our ad budget. The majority of our business-financial oriented consumers are included in this segment. Distinctifans see their support of their favorite teams as part of their personal
It is also being tested by select clients driving mobile app installs and re-engagements. Other Sports Networks have benefited from this approach “by extending their ad campaign from Twitter to mobile apps; they were able to drive incremental reach, strong performance, and promotional efficiencies. They achieved an engagement rate which surpassed industry benchmarks for mobile display campaigns.” The Twitter Audience Platform allows for easy access to connect with their audience throughout their day. Expanding the reach of the Promoted Tweet into apps also made for a unique ad unit that drove strong engagement with videos and articles. Sterin also reiterates the fact that narrowcasting has been made possible through the progress of media technology such as PDA’s, Smartphones etc which has allowed for growing number of audience to be
The primary groups for NHL marketing are ticket consumers, stay-at-home fans and corporations. The ticket consumers are further divided into diehard fans and casual fans. Diehard fans, who are less price-sensitive and typically purchased season tickets, make up for 60 percent of the average team’s attendance and the remaining 40 percent is comprised of the casual fans who watch NHL as a social activity and search for the best ticket price available in the market. The stay-at-home fans watch a game on the television and 86 percent of these fans are 21 years or older. NHL also promoted themselves to corporations that were interested in being
We will choose to do an online and mobile survey, these two types have a very small cost. The cost of getting a response is far less than the cost of administering a paper survey or phone survey, and the number of potential responses can be in the thousands, which would be most ideal. Surveys are very useful in describing the characteristics of a large population. A survey provides a broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions about our NHL franchise. The anonymity of surveys allows respondents to answer with more candid and valid answers. To get the most accurate data, we need respondents to be as open and honest as possible with their answers, especially if it is clearly stated that survey answers will remain completely confidential.
a.) Reaching temporary fans is all about timing. Often, the window of time to reach them is narrow. When communicating with them it is all about the value of the purchase and social interaction. Offering a memorable experience will resonate more with this particular fan. Local fans associate elements of sports consumption with a local, geographic aspect. The local community is a key component when attracting the local fan to a game. Stakeholders have a stake in the community, so reminding of this will reinforce the local affiliation with the sports team. The devoted fan segment should be targeted about personality, team, league, or sport. This fan will take advantage of free content via the internet on sport publications. Devoted fans are
Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and
Using customer satisfaction surveys would be a great market research tool for Dyer to use to identify the types of new programs his customers are looking for. Diversification in NOCO’s target markets is another avenue for Dyer to explore to expand his business. Consumers in Colorado are very interested in soccer. Is there enough interest to warrant developing adult soccer teams? Is there a market for toddler soccer training? What about a childcare program for younger kids so parents can watch older kids compete in the tournaments? Dyer needs to hit the pavement in his community and in the neighboring communities to get first hand feedback from the demographics he is targeting. In order to increase awareness of his business in the towns adjacent to Fort Collins, Dyer could host recruiting events in Loveland, Longmont and Greeley. With the information he gathers at those events he could consider the viability of bussing new customers to Fort Collins or offering camps outside his home base. This type of market development could be instrumental in growing NOCO into the recognizable brand that Dyer wants it to be.
Claritas MyBestSegments identifies one psychographic profile that aligns with the target market we are pursuing. The “Up-and-Comers” are individuals who watch ESPN and follow college sports; range from 25-44 years of age; work in management and professional job roles; and use above average technology. Up-and-Comers are young sports enthusiasts who work demanding jobs and are well versed in using technology. In addition, “Up-and-Comers” are individuals who willing to try new things. Consequently, “Up-and-Comers” may likely be part of the early adopters or early majority of the ESPN streaming
Sports is unlike any other business, the product is highly unpredictable, which in turn can heavily impact the consumer’s thoughts and feelings. This means the event can be managed and facilitated perfectly, yet fans may still go home with negativity and disappointment depending upon the result on the field. The following is my consumer perspective for two FSU athletic events.
Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.
Most of the professional sports teams join together to form different leagues in their respective countries. The intention behind this formation of leagues is to target fans and spectators through a media channel. The whole consumer market is made up of four groups. At first there are the fans and supporters who provide support by attending the league matches or by following them through media. Then there are companies who buy the rights to broadcast the matches. Thirdly there are communities who facilitate in building clubs with their support and at last there are
Facebook is currently largest social networking site in the world based on monthly unique visitors – attracting 130 million unique visitors every day (Alexa Inc. 2012). The site’s popularity exploded in 2007 and it bypassed its social networking rival, MySpace, in April 2008 (Phillips 2007). Over the last few years Facebook has impacted people’s social lives in various ways. With its availability on modern smart phones, Facebook enables users to continuously stay in touch with friends, relatives and peers wherever they are in the world as long as they have internet access. It can also group people together who share beliefs and interests and has been known to even reunite lost family members and friends through its enormous social reach
As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.