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Tourism : A Large Fraction Of The World 's Economy

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Global tourism accounts for a large fraction of the world’s economy. There are many types of tourism, but the portion of tourism I will focus this paper on a branch of cultural tourism: film tourism. Specifically, how does a country take its portrayal in media into accounting with the ever-growing tourist industry? Travel magazines from CNN have defined film tourism as, “ . . . a concept that connects tourist interest in sites made famous by movies, “ (Cha 2013). Countries have marketed these sights in order to bring in more economic benefits into their respective economy and bring “new” light to their countries. How the entertainment industry portrays a country is usually based off of how a country demonstrates itself to the world.
The entertainment industry has influenced in the minds of millions of people over several decades. No matter how small the influence is, destination popularity is due to media, “Because destination images influence tourist behavior, a destination must be favorably differentiated from its competition and positively positioned in the minds of consumers (Pike and Ryan 2004; Echtner and Ritchie 1991; Joppe, Martin, and Waalen 2001),” (Hudson and Ritchie 2006). If a destination if put positively into the minds of its viewers then it can be deduced that tourism in the location of filming will increase overtime. There are at least three reasons for tourists to travel to destinations: the impact/influence of film, what the tourists wish to see from the

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