Toyota Marketing Plan

4335 Words Oct 25th, 2011 18 Pages
Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY

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1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence
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Figure 1: SWOT Analysis of Toyota Company (Internal Factors)
|Internal Factors |Strengths |Weaknesses |
|Management |Having competent and experienced management |Large size of management team reduces chances |
| |team and board members |of moving fast into the targeted market, |
| | |because of slow rate in decision making |
|Offering |Hybrid products that are customer friendly |Expensive in proofing the market that are right|
| | |products for them |
|Marketing |Distribution of products into the market |Expensive in establishing this distribution |
| |through wide range of identified branches |network |
|Personnel |Have good skilled workforce who are relied upon|The
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