Transforming Total Sales into Net Profits

51271 WordsAug 29, 2012206 Pages
Read the Reviews “Viable Vision: Transforming Total Sales into Net Profits is a book for anyone responsible for increasing the profitability of their business. Gerry Kendall combines the theory with real life examples of its power to transform complex problems into clear, common sense executables that will increase the profitability of your business. If you think the complexities restrict the future success of your business, then you’re about to be enlightened.” —Patrick J. Bennett, Executive Vice President Covad Communications “As senior managers we seek but seldom find the silver bullets that will lead to exponential growth for our companies. In Viable Vision, the author wonderfully presents proven tools with actual business cases that…show more content…
xv Part I: The Premise for a Viable Vision Chapter 1. Improve! .................................................................................. 3 Chapter 2. Viable Vision .......................................................................... 9 Part II: The New Frame of Reference Chapter 3. Moving from Complexity to Simplicity ............................... 23 Chapter 4. A Simpler Frame of Reference for Decision Making .......... 31 Part III: Chapter Chapter Chapter Chapter Chapter Chapter Part IV: Chapter Chapter Chapter The Components of a Viable Vision 5. Marketing .............................................................................. 6. Operations ............................................................................. 7. Distribution: From Push to Pull ........................................... 8. Project Management ............................................................. 9. The Supply Chain ................................................................. 10. Information Technology: Necessary But Not Sufficient .... 43 51 61 71 81 87 Making It Happen, Now and in the Future 11. Buy-In: Overcoming the Layers of Resistance ................... 97 12. Strategy ............................................................................. 107 13. Executing the Paradigm Shift ........................................... 113 vii viii Viable Vision:

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