Essay on Types Of Research

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

In the competitive market where corporations vie for customers, customer satisfaction is an integral element of the organizational business strategy. Wal-Mart customers’ satisfaction ratings have powerful effects on the organization’s bottom line. If Wal-Mart’s customer satisfaction rate drops, this tells the organization that there are problems in areas of the organization that affects the customer satisfaction rating. Wal-Mart will have to correct these problems to ensure the organization customer satisfaction rate improves. A drop in satisfaction ratings for the organization affects sales and profit. Wal-Mart always ensures that their customer satisfaction rating is high enough to keep current customers and to attract new customers. Customer satisfaction is the key element of Wal-Mart to exist in this modern day world of business with such a diverse society.

Research and analysis techniques allow us to examine the information or a problem in detail in order to identify key or vital elements, their strengths and weaknesses and use these to compile a persuasive argument, make recommendation or solve a problem. Making a simple decision may need intensive research, because our small mistake can destroy our image in the market. Seeking relevant information, and critical analysis provides enough space to solve the problem or make an effective

Research is done on an everyday basis. Big name companies research who to market their product to, clothing lines research who buys their clothes, and somewhere a college student is trying to find the right research for his first project in his new class. All of these scenarios have one thing in common: finding the right answer to a question or problem. The way one gets to that answer is all dependant on what type of research that

The aspects of business success that Jones (2012) chooses to study are that of customer retention and employee satisfaction. Being able to minimize the loss of customers correlates to improved financial

The research process is a systematic approach that is carried out with a particular aim or purpose. However, in order to come up to a conclusion based on the objective of the research, the researchers collect a multitude of information that can be analyzed. This is a normal course of action that is applied to all research and evaluation projects, despite of the fact that research method involves a scientific method of inquiry or an evaluation based research or action research.

Finocchiaro, Maurice. "A Galilean Approach to the Galileo Affair, 1609-2009." Science & Education 20, no. 1 (January 2011): 51-66. Education Research Complete, EBSCOhost (accessed March 22, 2014).

This research aims to know the influence of product quality and customer satisfaction toward customer loyalty. This type of research is a research

Research is a process of collecting data and information on a specific topic. The purpose is to use the data and information to prove that the findings may or not agree with the claims. The difference between informal and formal research is the type of information collected. Informal research methods use nonscientific method to conduct their data, such as searching through company’s files, seeking colleagues’ opinion, interviewing the target audience, and conducting a survey. On the other hand, formal research uses scientific methods to conduct their data and it uses up-to-date sources, such as journals, magazines, newspapers, and other online sources. These shows multiple perceptive of the given topic and acknowledging difference problem that needed to be address. Moreover, it also investigates primary sources and search public information manually, which allows it to develop an unbiased understanding of the topic.

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Today’s managers have a growing need to understand scientific findings and incorporate them into decision making. Research always facilitates effective management. At many government organizations research drives every aspect of major decision making. In some organizations, research is so fundamental that management makes hardly any significant decision without the benefit of some kind of research.

The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.

A similar research Loyalty in Retail: A strategic success or a management failure states that successful loyalty programs do not exist in vacuum. The loyalty cards provided by the retailers are compared to the hammer. Just as a hammer does not build a house, a loyalty card does not build customer loyalty. Customer loyalty has been used as a strategic approach in increasing customer value and thus providing a good customer experience but it doesn’t work alone. A brand value has to be created in which involvement of the staff, quality of the products, knowledge about the customers etc. are required.