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Understanding Who Your Customers Is Crucial For The Success Of The Company

Satisfactory Essays
Understanding who your customers is crucial for the success of the company. If you can identify who your customer is you can provide them with good services. In order to companies to be successful at this long term they will need to get to know there customers in order to continually cater to their needs. At Garmin International our customers base includes just about everyone in some sort of engagement. This is because the company ranges from aviation products to consumer electronics. Within the outdoor segment of the business the range of customers can vary anywhere from dog trainers to outdoor thrill seekers.
Action Camera
• Athletes looking to capture the moment
• Families that want to capture the memories of the past
• Film Makers that want to capture the vision
• Students that want to capture data for advancement of education
Dog Tracking and Training
• Trainers looking to training there dogs
• Owners looking to maintain their training
• Domestic pet owners looking to correct nuisance behavior
Handheld
• Outdoor enthusiasts that don’t want to be lost in the woods
• Hunters that are looking to know the lay of the land
• These products are known for gift giving opportunities
Wearables
• Athletes looking to get the maximum amount of data to improve their performance
• Techy people looking for the connectivity on their wrist
• These products are known for gift giving opportunities
• Outdoor enthusiasts that don’t want to be lost in the woods
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