Unit 3 P2 P2: Describe the Limitations and Constraints of Marketing

▪ Special screenings with access to a premium food and beverage menu for VIPs only

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter where an advertisement appears – in newspapers and magazines, online, in the mail, or on billboards or buses.” The Federal Trade Commission does not have one clear definition, but it does explain that companies and services are not allowed to exaggerate their content or images in order to advertise to their consumers to purchase a specific product or service. Again, these advertisements can be seen throughout the media as well as in the public.

Advertisements are an important vehicle designed to promote or help sell a product, service or idea (Young, 2014, p.35). As a dimension of IMC, advertising is “…most often associated with offenses that attract attention from critics and regulators alike” (Young, 2014, p.34). This can be

* Scope of authority – range of contractual acts the organization has authorized a person to be responsible for.

Information Commissioner’s Office (2012) Introduction to The Data Protection Act 1998. [Online] Available from: http://www.ico.org.uk/~/media/documents/library/Corporate/Research_and_reports/ico_presentation_EVOC_20120528.ashx [Accessed: 11th October 2013]

Market research indicates decisions made by a business, in this case Tesco, by helping the decision makers understand undercurrents of its market. This process involves research done on customers, competitors and the overall marketing environment.

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Which of the following is not one of the variables used by customers to evaluate

b) Additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash-Away

One important area which determines the pressure group success is whether they have a good relationship with the government, or relevant authority (e.g. local council). Insider pressure groups (such

I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19.

Review the policies and procedures for the Ethical Trading Group. What organisational policies and procedures might need to be developed, modified or monitored to reflect compliance with legislation and regulations?

Regulation is a topic that has been debated for many years and will continue to be debated for years to come. In the business and finance sector, there are many regulators including but not limited to the Australian Securities and Investment Commission (ASIC), Financial Reporting Council (FRC), Australian Prudential Regulation Authority (APRA) and the Australian Accounting Standards Board (AASB). While these are only a few regulatory bodies in the industry, they all have their own set of regulations to enforce. ASIC, for example, regulate the Corporations Act 2001 along with the Australian Accounting Standards. While ASIC ensure that organisations adhere to the regulations laid out before them, the AASB create and develop those