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Essay about Usaa Swot Analysis

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| USAA SWOT Analysis | | |

Management 303 SWOT Analysis of USAA
Section I – Organizational History
Fortune 500 company, United Services Automobile Association (USAA) began as a small group of 25 U.S. Army officers in 1922. Nearly 90 years later, it is now an organization with more than 7.4 million members, offering banking, investing, retirement and insurance services worldwide. Since its inception, USAA has expanded membership eligibility to include all members of the Armed Forces and their family. What makes USAA stand out is that it is not a corporation, but an inter-insurance exchange. This allows each member to be insured by every other member concurrently, yet only liable for the premiums which they have paid in. Since …show more content…

Weakness #2 – No Particular Agent The second organizational weakness is the lack of personalized service. It’s impossible to give personal attention to as many members as USAA has like it is for a smaller community bank and insurance provider. Since the organization is so large, it is easy to feel lost in the mix and just another number. Smaller community banks and insurance providers have the benefit of getting to know their clients personally, may be better able to serve their specific concerns and clients tend to be more comfortable doing business with someone from their own community with whom they deal with consistently. Also, it can be frustrating that you are unable to speak to the same representative twice when calling a large business such as USAA. USAA can minimize this weakness by creating “teams” of representatives for their members. Each member can be assigned to a team of 5-7 USAA representatives, one of which will be answering that members concern. Teams would be comprised of representatives from each specialty (IRA planning, mortgage help, banking etc.) and be available only to their customers. This strategy would provide comfort to the members who like to deal with the same individuals when doing business.
Section III – Opportunities and Threats
Two opportunities presented to USAA are to expand the number of physical locations both domestically and nationally and to provide additional services to programs already being used. Two

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