Using Online Networking As A Business And Marketing Instrument Essay

Close to 80% of jobs are discovered and secured through what is called the “hidden job market.” To help tap into this market, job seekers need to network. What’s the difference between traditional and social networking? (Hint: see Chapter 4.) How socially connected are you, and what can you do to increase this important type of networking?

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

As years progress, technology makes it possible for individuals, organization and companies the capability to create mobile apps and dynamic websites from home. These mobile apps and dynamic websites in turn simplify our lives in ways we could never imagine before. One of the most commonly used inventions, which can still be considered fairly new, are social networks. Social networks give people around the world the ability to communicate, stay in touch and meet new people online at the convenience of their own time. Many social networks were developed within the past few years but few if any target professionals only. LinkedIn gives a twist to social networking by focusing only on people in professional occupations that would like to

People from other fields of business can easily have contact with us , and better socialize with themselves.

· Networking through social media has opened doors to new and existing opportunities for professional development. Facebook and LinkedIn will be some tools to use for branding and advertisement. The professional groups on Facebook and LinkedIn are a starting point to gain insight from other peers through personal learning (Kemp, 2015b).

After watching the movie The Social Network, the first thing I did was to search for Mark Zuckerberg’s real life experiences to see which parts are facts and which are fictions. As a matter of fact, this Harvard genius that founded the world’s first social network was not as childish as the movie portrayed. At least he didn’t write programming for getting into elite Harvard “Final Clubs” or for retaliating his girlfriend. During Mark’s high school, Microsoft and AOL tried to purchase the music player that he built and also invited him to join them. However, Mark decided to enroll in Harvard for further education. From where I stand, although the movie is fictional, it can easily

It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.

· Networking through social media has opened doors to new and existing opportunities for professional development. Facebook and LinkedIn will be some tools to use for advertising and branding. The professional groups on Facebook and LinkedIn are a starting point to gain insight from other peers through personal learning (Kemp, 2015b).

As technology continues go advance throughout the years, businesses have a tendency to depend heavily on technology all over the world. Technology has facilitated for businesses the capability to search up an employee to help them determine if they will give them the job based on what they find. LinkedIn is a very useful source for businesses as other forms of social media because its convenient for them to get to know the person they are wanting to hire and determine if it is beneficial to their company or

Promoting and sharing also have a big impact on expanding the business brand. What better way to expand a business then by being able to share and promote through online services. Sharing a business encourages one of the most powerful marketing forms, which is word of mouth. Not to mention it’s priceless. If a business if being shared online by another business, network, or person that you

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

Organizationally, companies should not overburden their workforce with an overly cumbersome program that is riddled with features that they will never use. This reason has led to half of the respondents on a survey mentioned in the text that they believe the social networks have very little impact on employee retention, the speed of making decisions, or the reduction of meetings.

The ad format for broad marketing will be static images. All three websites will use the same image for branding consistency and so that each campaign can be

One of the most recent patterns in utilizing the energy of web-based social networking is to outfit the online energy of representatives. Online networking master, Ted Rubin, included by Forbes magazine in their Top 15 Social Media Power Influencers of 2013, trusts that connections are the new cash and that a fruitful web-based social networking procedure can be conveyed by engaging individual representatives who thus control the organization mark. This individual way to deal with mark correspondence is especially reasonable for little and medium measured organizations. Their scale implies they are in a position to screen the cooperations amongst clients and workers and as the procedure can be executed with negligible cost, it is financially savvy as well.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;