Wal Mart 's Target Market

2060 Words9 Pages
In this paper we will be discussing how Wal-Mart has attempted to conduct international business. We will go over two markets that Wal-Mart entered and identify the fizzler and sizzler. We will discuss what went into Wal-Marts marketing strategy for each market, what worked and what failed. In this paper we will share Wal-Mart’s background, give you a SWOT analysis, talk about their 4P’s to success, and any considerations Wal-Mart may want to think about expanding into new markets. In the background we will discuss what has made Wal-Mart into the U.S. power house that it is today, and why they might wish to expand to new markets. We will also go over the Strengths, weaknesses, opportunities, and threats that Wal-Mart is currently facing.…show more content…
Wal-Mart has become a worldwide power house since then with more than 245 million customers, 11,000 stores in 27 countries, and e-commerce websites in 11 countries(). This has helped them to grow and be a worldwide name, but the success is not replicated in every market that they enter. Wal-Mart employs 2.2 million associates worldwide. The amount of people that Wal-Mart employs could also be a contributor to the success they have found, providing jobs in places where they are hard to come by. Wal-Mart had a net Sales $476 billion in 2014, this shows that Wal-Mart has found success internationally and are in a comfortable enough place that they can continue to grow and risk more expansion. In the 1970s, Wal-Mart decided to go national, became a publicly traded company, became listed in NYSE and with 51 stores recorded sales of $78 million. In the 1980s, Wal-Mart introduced the first Sam’s Club serving businesses and individuals, opened the first Wal-Mart Supercenter, and reached $1 billion in annual Sales. In the 1990s, Wal-Mart became the nation’s number one retailer, Wal-Mart celebrates its first $1billion dollar sales week, Wal-Mart’s Every Day Low Prices went international into Canada, china, and Mexico. In the 2000s, Wal-Mart allowed U.S. customers to shop online, entered the Japanese South Africa and India markets, and celebrated 50 years of helping people save money and live better. Wal-Mart has steadily
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