Walt Disney Company: Corporate Profile

3357 WordsOct 16, 201214 Pages
Corporate Profile: The Walt Disney Company Chelsea Blackwell University of Evansville September 10, 2012 Like many entertainers, Walt Disney arrived in California with nothing more than talent and a dream. While still in Kansas City, Disney created a cartoon entitled Alice’s Wonderland. It did not take much time at all for Disney to successfully sell his series, “The Alice Comedies,” to M.J. Winkler, a distributor from New York. October 16, 1923 was the official start date of Disney’s company, originally titled Disney Brothers Cartoon Studio (“A history of the Walt Disney company”). Disney co-founded the company with his brother, Roy, who took care of the financial aspects of running a business (A., 2002). Walt and Roy…show more content…
Disney’s mission statement is as follows: “The mission of The Walt Disney Company is to be one to the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (“Fortune 500 company mission statements”). Using the criteria listed above, this is a solid mission statement. The first sentence gives a concise description of the services and products that the company hopes to provide: entertainment. The second sentence gives insight to the company’s philosophy: to use their vast resources to provide the most creative and innovative outlets of entertainment. The only element lacking from the mission is the targeted market. However, the company now has a large variety of products and services to offer. So, if the company were to amend their mission statement to include a target market, they would simply need to state that they wish to provide creative and innovative products and services for every person. 2. Vision Statement A vision statement is also an important aspect to a business because it tells the audience what the company aspires to be (Bovée & Thill,

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