preview

Walt Disney 's Theory Of Bureaucracy, And Blake And Mouton 's Managerial Grid

Better Essays

Introduction
Walt Disney Company is a mass media and entertainment company headquartered in Burbank, California. The Disney brothers Walt and Roy founded Disney in 1923. Originally, Disney was strictly an animation industry before expanding into television, film, and most notably theme parks. Disney’s theme parks have become world renowned for the experiences and memories they give the people that visit the park. Disney’s parks are also respected for their organizational communication in terms of their employees and their interactions with visitors of the theme park. As mentioned earlier, Disney is a company that applies organizational communication to all facets of their operations especially to their theme parks. This is why we decided to study them so closely for this paper. We will apply Deal and Kennedy’s Strong Culture theory, Weber’s Theory of Bureaucracy, and Blake and Mouton’s Managerial Grid to what we have learned about Disney as an organization to analyze where they fit into each of these theories and critique their organizational practice and identify any ways they can improve as outlined by these theories.
Deal and Kennedy 's Strong Cultures When defining culture, one can say that culture means: a particular form or stage of civilization as that of a certain nation or period; development or improvement of the mind by education or training; or the behaviors and beliefs characteristics of a particular social, ethnic, or age group (Culture). All of

Get Access