Adorno and Horkheimer: Fact, Fiction, or a Little of Both? “The Culture Industry: Enlightenment as Mass Deception” by Theodor Adorno and Max Horkheimer is a pivotal article in history that changed the way in which many communications scholars viewed media. Both authors were members of the Frankfurt School, a school of thought which looked further into Karl Marx’s theories about capitalism and the issues of mass production. Published in 1944, Adorno and Horkheimer revealed their beliefs that the
companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society. With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms
9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had made
In the opinion of Henry Jenkins “Participatory culture shifts the focus of literacy from individual expression to community involvement” Jenkins et al (2009, pg6). Using this explanation, this essay underlines the matters of how the entertainment industries has taken full control through social media platforms such as Facebook and Twitter. Furthermore, it also typifies how such industries emphasis significantly into its logics and practices through its audience and fan participation. Supported
Web 2.0 has made it possible for anyone to communicate and share their ideas and thoughts on the Web. SOCIAL NETWORKING 3 Web 1.0 was just a way for us to read news articles with Web 2.0 we can cut and what we read and share our own opinions on the topic at hand. Many radio stations in new stations has Twitter accounts and Facebook accounts so their readers and listeners can comment
Dark Web: The Effects of the Hidden Internet on the Digital Age In the late 1990’s, the internet became a staple of society, a new “fad” that became integrated into modern culture. As more and more information was uploaded to this repository, data hubs formed, often around illegal materials such as copies of music and movie files. In 2001, a man named Ian Clarke revolutionized the internet by introducing “Freenet,” a service that allowed for anonymous access to the darkest reaches of the web, filled
perfectly explained by David Gauntlett’s Web 2.0 theory. Web 2.0 has enabled all kinds of people to be creative, to share the things they've made, and to collaborate with others. Gauntlett argued that Web 2.0 as allowed us to become our own producers and create our own identities and even influence other people just as celebrities do. A great example of this is the story of Justin Beiber, a now worldwide superstar followed by many, started by using the web 2.0 to the fullest by regularly posting creative
mobile phones most of the time and also through many other devices and means. Despite the presence of National and other mass media, users are attracted to social media as they provide more opportunities for presenting their viewpoints on religion, culture, economy, politics, entertainment, policies, education aspects of the country etc. This study will focus on how opinions are created in the cyber space especially in social media. User Generated Content(UGC) is a really important aspect in the creation
WHITE PAPER Plagiarism and the Web: Myths and Realities An Analytical Study on Where Students Find Unoriginal Content on the Internet Prevent Plagiarism. Engage Students. www.turnitin.com Table of Contents 1.0 Summary ...................................................................................................................... 3 2.0 Introduction .................................................................................................................. 4 3.0 Popular Content
Page 1 of 16 Peer Reviewed Article Vol.11(1) March 2009 Effect of online social networking on employee productivity A. Ferreira * Centre for Information and Knowledge Management University of Johannesburg Johannesburg , South Africa aferreira@uj.ac.za T. du Plessis Department of Information and Knowledge Management University of Johannesburg Johannesburg , South Africa tduplessis@uj.ac.za The popularity of social networking sites is relatively recent and the effect of online social networking