Web Analytics Essay

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

A website is used by different people for different uses. Each website can be evaluated for its usefulness by the general public based on certain criteria as discussed in this article.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

Many studies show that while many of the Fortune 500 web-based companies had invested heavily, they had a hard time making reasonable business decisions. Many people argue or rather complain that these businesses had gigabytes as well as terabytes of data of Powerpoint and Excel files. Nevertheless, no meaningful implementable actions were taken. A 10/90 Rule is a rule that is applied to fix this kind of problem. The goal of this rule at this time is to achieve the highest value in executing web analytics in this situation. In this case, the cost of professional vendor services, as well as analytics tool, would account for $10. On the other hand, the need investment in the area of analysts and intellectual resources would account to $90. The main aim here is to achieve grand success for their people.

5. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.

When choosing a web analytic program or software you most take into consideration a couple of things. For instance, is it understandable, affordable and usable. A web analytic is like getting grades. It is constantly giving you grades and feedback on how you are doing online. Without some certain web analytic program it would be like being lost in the middle of the woods with no compass. Imagine having no idea where society is located, how would you know which way to go. Web analytic is like the compass directing you in which way improvement need to be made. How else would you determine according to Brain Clifton things like “is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing a single page?” (Clifton, 2012). These are all very important things that can help improve your online marketing and the effectiveness of your website. Online business owners if not on board with this should start soon.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage. Web analytics helps a business owner break down the measure of information that originates from the web and aides in extraction of information in a simplified manner. In addition, Web analytics helps the organization in externalizing and standardizing information including variables that can be compared with each other.

Web Analytics is a relatively new phenomenon in the business world, and while it is not a mandatory requirement for organizations to compete in today’s marketplace it is becoming increasingly important as organizations strive to optimize their web presence. So what is web analytics and how can it help companies achieve a better web presence? Web Analytics is defined by the Web Analytics Association as, “The practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage.” (ClarkU, p. 1) To simplify this definition we can say that web analytics is the process of determining how your website most effectively turns site visitors into customers.

Since we published our website on October 27th, we have gathered lots of data to analyze our website.

The other metrics are fairly self-explanatory. You will generally see more sessions than users because a user can have more than one session (visit) to your website.

Web Analytics is a revolutionary way to support decisions in Web business using tools to collect and analyze data. The expression “ Collect and analyze data” it self is imprecise for a strong definition of Web Analytics, because of its paradoxically interpretation. According to Avinash Kaushik (Sybex, 2007) Web analyzes based only on data can’t motivate complete decisions, and even when there is lots of dates it necessary the small number of insights from the infinitesimally quantity of data. Therefore, I think that the best definition of Web Analytics is presented by Avinash Kaushik on his book Web Analytics 2.0 book, the art of online accountability & Science of customer centricity. For Avinash Kaushik Web Analytics is the web site and the competition around it qualitative and quantitative data analysis, in order to create

Web analytics can help businesses or organizations with a web presence stay competitive, leading to profitability. The use of analytics can be a powerful tool in a company’s strategic approach that can be used to differentiate it from its competitors and serve as a form of competitive advantage for the organization in competing in this twenty first century. In this essay, various definitions of web analytics and other key terms used in this field will be examined.

Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at the