Web Analytics, The Measure Of Visitor Behavior On A Website Essay

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. The web traffic matters because it presents opportunities. Many sites rely on advertising to support their online business model, and the advertiser will pay a premium for better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of annoying our visitors. for small businesses and those that want to use their website to drive sales, increased visits mean more chances to generate leads. regardless of our ultimate goals, it’s never a bad thing to have a lot of traffic. In this Assignment, we will discuss the Google analytics and How google analytics will help us to understand the website matrices or customer behavior in order to develop our website.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The navigation of a website determines how site users move about the site and how they get to the page that contains the information that they are seeking. (Stokes, 2013, p. 95). An example of

When you engage and visit our Site, we may collect and store some or all of the following; the IP address that you used to access the Site, date and time, IP address of the web site from which you linked to the Site, names of files and words searched on our Site, pages and items clicked on our site, the browser you used, and operating system used. This information is gathered and collected to measure the number of visitors we have on our site, the various sections of our site they engage, which is done to identify the performance of the system and

In May (May 18th to May 31st) your website received 340 Pageviews and 232 Unique Pageviews – the difference being that the Pageviews counts returning visitors and Unique Pageviews counts individual users and not repeat business. This shows that approximately 31% of your traffic visited your website more than once, which is great.

For years, web analytics has proven to be a means that revolutionize the way businesses

We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites.

Behavior Analysis: This is similar to the clickstream analysis. Here the purpose is not to measure only the hits but to find out the intent of our visitor visiting the website. We need to understand which content is attracting our audience, which pages are visited most and the reason behind their visit, the time period when visitors visit our website frequently etc.

Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic numbers are indicative of a healthy on-line business. The more frequently a user visits the site, the more opportunity that they have to make a purchase. George Blitzer of Kommerzen.com indicates that more than one-third of traffic should represent repeat visitors. He also notes that rewarding these visitors with a loyalty program is a great incentive to keep them coming back.

In-page analytics give you a chance to see what your web traffic sees. The data behind the visual assessment provides clues to which links motivate click-through and whether your page layout is optimized for easy navigation.

This report can be divided into two sections: the finding and analysis of visitors and recommendations. The analysis period is covered the whole data from 1 April 2014 to 31 March 2015. The one-year length is appropriate because it is an up-to-date data that shows a dynamic trend of website to evaluate and make a recommendation.

Total visits is a metric that represents how many times the customers came to the store. Acquiring a high number of visitors can affect the amount of profit. If the total number of visits are increasing each day, the stores are definitely doing something right. It is important to have customer visit the store because it shows that we are improving profits and building our loyal with the customers.

Page view- how many pages visitors need to view to find useful information. This metrics can be used to optimize navigation.

1. Utilize a great testing team: A team of people with sound knowledge, skill and expertise in web analytics should be engaged to do the website testing.