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Website Evaluation Paper

Decent Essays

This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site. In order to evaluate each site and ensure they were designed to reach the same target audience we had to first determine what their target audience was, we accomplished this by asking a couple of questions about each site. What is the purpose of the site, estimated age of people using the site, level of familiarity with computers and the internet, …show more content…

Our ten design criteria are bugs/mistakes, navigation, color design, graphic use, content presentation, functionality, design setup, accessibility, use of multimedia, and browser issues with sub-topics under each of these areas (reference table 1 for a description of each criteria). Each of the ten design criteria were applied to the following sites Kingsmill Resort (referred to as the site one), Travaasa Experiential Resort (referred to as the site two), and Baldwin Island Resort (referred to as the main …show more content…

References figure nine for a graphical representation of these strengths and weaknesses. In the end site one came out a little above the site two and well above the main site with a little improvement the main site and site two could come out on top in the next evaluation. Site two just needs to improve their navigation bar and fix the issue with the media, and add captions. All the sites need to work on putting important information above the fold or in other word locate content above the scroll

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