What A Mission Statement Is And What It Should Look Like Essay

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Examples are a great way to understand what a mission statement is and what it should look like. One example of an effective mission statement is that of the Xerox company, which states, “We believe improving the flow of work is core to helping our clients be more successful and making the world a better place. By providing our customers with business process services, printing equipment, and software and solutions, we enable greater productivity, efficiency, work capacity and personalization” (Xerox at Glance, 2016). This is an outstanding example because it includes the company’s core values, the ways they plan to make a difference, and their goals. These components were all part of the steps to writing a mission statement (steps two, three, and four). The Xerox mission statement begins by stating their core values which include, “improving the flow of work”, “helping our clients be more successful”, and “making the world a better place” (Xerox at Glance, 2016). Next, the mission statement incorporates the ways they are going to make a difference and put their core values to use by “providing our customers with business process services, printing equipment, and software and solutions” (Xerox at Glance, 2016). The mission then states, “we enable greater productivity, efficiency, work capacity and personalization” (Xerox at Glance, 2016), showing that Xerox’s goals are to help businesses grow and succeed through the use of their products and services, that were mentioned in
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