What Are Target's Primary Shoppers

Target’s targeted customers are well known in the marketing world but also to the average person. The highest percentage of target shoppers are between the ages of 25-34 year olds and this makes sense in the way they market themselves. This age group is most likely to spend the most money amount of money in the store. The median age however is 40 years old implying that there is definitely a good mixture of different age groups that shop at target. Target has the highest ratio of female shoppers to male shoppers and this because they market to them more than anyone else. The percentage of Target female shoppers is at 60.1% and male shoppers are made up of only 39.9%. Working at Target for 3 years I understand the level of customer satisfaction

Identify target audience – primary target audience includes the decision makers. The secondary target audience includes people who are able to influence the primary audience. The individual must be identified in this.

Targeting is a method of examining the market segments and follow all or any of the following 3 types: undifferentiated, multisegment (differentiated) and concentration (niche) (Palmer, 2009). Selfridges’ products diversity means its target include both men and women aged >25 years belonging to the high-income group whose interest is fashion and luxury. Thus, Selfridges’ targeting can be said to be concentration (niche); however, due to its prime locations, Selfridges also attracts general public including families, singles and tourist. Therefore, in that aspect, its targeting strategy is differentiated.

Market segmentation is specific sections of the market that an organisation is aiming at. In order for an organisation to engage its market segmentation the organisation has to match its products to the customers wants and needs to appeal to the customer to buy the good or service. Market segmentation allows an organisation to have a competitive edge and it is a key factor for the organisation profitability and survival. Company use target marketing which is when a business aims all of its marketing effort to a certain group of customers which is affective as these are the group that spends the most. There are many ways to segment the market to create that certain group such as demographics, psychographic, geographically and lifestyle. Demographics is consists of dividing the market into groups based on variables such as age, income, occupation, religion, race and nationality. Psychographic segmentation is based on social class and lifestyle. Lifestyle is based on knowledge, attitude, their uses and segmentation. Geographic segmentation is the segmentation which divides the market but location, regions, countries and cities. Asos as an organisation is aimed at people of the ages of 15-34 year olds who are very fashion forward and who enjoy the culture of online shopping. In geographical segments Asos has created their website differently for 9

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy, a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal," and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing on specific target customers can help a firm develop a marketing mix that satisfies those customers ' specific needs better than another firm, making a firm less likely to face direct competitors.

Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

| Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden

Target groups are divided into different groups base on the location and what is more abundant (“males or females”) that will give the highest profit to the company. Market segmentation is dividing the market in different groups for everyone but in different segment based on every individual’s needs. An example of a business that uses all of these techniques is Walmart that provide different products and satisfies the needs of individuals by dividing the store by segments base on peoples needs and also having their online

Currently, Walmart is Target’s strongest competitor and has a high level of market commonality with Target. Walmart and Target both offer the same product categories such as clothing, beauty & cosmetics, gardening & outdoors, food & grocery, etc. and this makes the threat of Walmart’s business towards Target especially significant. However, when it comes to customers of the two businesses, there is a difference with respect to age group. Walmart’s target customer ranges from age 45 to 54, while Target’s target customer ranges from 25 to 34. Because of the age disparity, the two companies are able to compete within the same market. It can be argued that Target markets towards more affluent customers when compared to Walmart, though pricing can

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the