What Are Target's Primary Shoppers

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Primary market- lower to upper income classes. Secondary market- Females ages 18-40, and consumers with income from 50k on. Business targets is age related segments, to help identify buying audience. Secondary targets is gender related segment, that allows Target to reach and offer similar products with different designs to various genders. Targets market segmentation is primary based on two segments. One being age related and the other being gender related. Both segments allow Target to promote and offer products to a large range of age groups to all genders, increasing their margins for revenue through simply changing color or patterns on apparel to meet the need of all classes. Targets primary shoppers are female from
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