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What Are The Characteristics Of Csr Strategies And What Influence Do They Have On Financial Performance?

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Research questions The main question this study intends to answer is: “ What are the main characteristics of CSR strategies and what influence do they have on financial performance?” In order to completely comprehend the task this study will focus on several sub-questions: Why organisations take it upon themselves to engage in CSR. More specifically, the study intends to determine whether organisations’ commitment to SD possesses a favourable influence on their performance and if so, the reasons why. Additionally, I will examine and evaluate the rationale for multinational corporations’ (MNCs) desire to utilise CSR and decipher where this force originates from, for example, stakeholders or senior employees. To add to this, …show more content…

Section 4 exhibits the results of the analysis and any relevant dialogue. The study finishes with a conclusion, a section devoted to the limitations of the study and any recommendations for future projects concerning similar topics. Lit review Introduction This chapter intends to explore the theoretical framework concerning CSR and will provide a general overview to the topic itself. Additionally, key sub-topics will be addressed in order to provide a strong foundation for analysis towards the research questions. Theory The following sections present a broad evaluation of the history and progress of CSR practices. Additionally, it provides a, in-depth review at the predominant theories behind globalisation, the need for sustainable development, stakeholder progression, various critics and methods to overpower them. A consideration is also given for the implementations of codes of conduct, the role of MNCs and weak government bodies and corporate performance. CSR Practices and Standards – A historical perspective Ramanathan (1976) finds that the belief that private organisations should tend to the environment and society and not only their financial performance isn’t well promoted. That is, until a fierce dispute regarding CSR began in the US in the early 1980’s. Close to that time the concept of a communal commitment was created, in summary, it expressed that any institution functions in society through communal

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