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What Extent May Attitudes Predict Behavior?

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To what extent may attitudes predict behaviour? Attitudes carry a huge weight in social psychology. In the past, the theory of attitudes was considered the most dominant study in social psychology (Allport, 1935). Throughout time, the term attitude has accumulated many definitions, a renowned definition being “a relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols” (Hogg and Vaughan, 2014, p. 150). The focus on attitudes is so significant because the question of whether attitudes can predict behaviour has arisen time after time. If attitudes do predict behaviour, we can discover why people act in certain ways and, therefore, attempt to change negative behaviours. Over time, work has been carried out to determine to what extent attitudes predict behaviour. Early studies have cast doubt on the idea that attitudes predict behaviour. Sociologist LaPiere (1934) wanted to discover whether attitudes about the Chinese were consistent with behaviour towards the race during a time when the prejudice against them was strong. He and a Chinese couple visited 66 hotels and tourist homes and 184 restaurants around America; they were only refused service once. Six months after the trip, LaPiere sent a questionnaire to the establishments asking whether they’d accept Chinese people in their establishment. Out of 128 establishments that replied, 92% answered that they wouldn’t serve anybody from

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