What Is Fitbit Competitive

The brand has a team behind it who is very passionate about building products to reinvent how people experience the serious topic of personal health and fitness. The brand is dedicated to helping people reach their goals making sure they are, “encouraged to have fun, smile, and feel empowered along the way.” With the Fitbit products, the brand hopes to inspire consumers to live healthier with the

Fitbit, Inc. is a private start-up company specializing in consumer electronics related to the health and fitness industry. The company is headquartered in San Francisco, California and was founded in 2007. The Co-founders and managers are James Park and Eric Friedman. Fitbit, Inc. manufactures and markets products which track people’s fitness activities, routines, nutrition and sleep. The founders believe that Fitbit products will help transform people’s lives with these wearable devices that can help people monitor and be inspired to increase their daily routines. According to Fitbit.com, “Eric and James embarked on a journey to create a wearable product that would change the way we move and

It is not only responsible for storing data but also to provide security along with it. It also allows accessing data effectively; integrating data to enhance service intelligence, analysis based on the services required and most importantly increases the storage efficiency.

of layers to this software. At the top level, the computer sends some type of "packet" of data to the device

The business has been profitable and has been able to gain a large market share because of those strengths.

It also promotes its products through focus on price and

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

The following are some strengths that the company demonstrates. Firstly, Colin and Ed, make a great management team where the work is well divided and fair. Colin ensures that operations goals are met while Ed runs the store day today. The company is run very well. In addition, Colin and Ed offer expert advice to customers when people inquire about the products. This is because both Colin and Ed are well educated in the sports/athletic field with Colin even having a Ph.D. in physical education. This builds rapport and trust with their clients so that the store may be visited more frequently as well as word of mouth advertising. Lastly, the brothers have great supplier contacts that will provide them with good quality goods.

related to the use of various information technologies that gather and store data and perform

delivers the data to any device that the user might be working with. We facilitate access

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

order to sustain its market position, it still offers its standardized core products and benefits from its wellstructured

It is a brand with a distinctive British sensibility and strong international recognition. Strong commitment to brand values and consistency in all areas gives it its strong place in the market.

The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.