Why Is Mtv Saved

In 1981, when MTV first aired, John Lack introduced the new channel with “Ladies and gentleman, rock and roll” , setting the pace for the music video based network that helped launch dozens of artists like Michael Jackson, Prince and Duran Duran into stardom. In its early years the programming consisted only of music videos presented by VJs (Video Jockeys), with high promotional value, which heavily influenced USA’s pop culture. In the late 80’s MTV started producing non-musical content aimed at teenagers and young adults , such as The Ousbornes and The Real World. These reality shows continued in MTV until the late 90’s, when they were replaced by prank/comedic shows and game shows. In the same years, MTV’s distance

With advances in technology this was the era in which music was able to spread to millions of people with just a simple click of a button. The format of music changed completely from music being played on records or cassette to being able to have 100s of songs just on a mobile device. Along side the format aspects this era saw some of the greatest artists come and go, for example Michael Jackson who is considered the king of pop who hit his peak in the 2000s before dying in 2009, as well as Amy Winehouse who was considered as one of the most influential singers during the 2000s. These aspects and many more led music to get the most attention it has ever gotten.

Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.

“Ladies and gentlemen, rock and roll,” said by John Lack on the first airing of MTV. On August 1, 1981 at 12:01 AM, “Video Killed the Radio Star” by The Buggles released and soon began the incentive for music television. This first music video to launch on MTV ignited a trigger for all other artists to improve their music videos so that theirs may be shown on MTV. The channel provoked younger people all around the United States to be able to watch these videos of their favorite bands and artists. The MTV sensation had an immense impact culturally, socially, and economically throughout this time period.

As MTV started adding reality shows, the air-time for music videos began to decrease incrementally. The original purpose for M2 was to broadcast the most recent music videos of the decade through commercial-free air time both on television and online streaming. This would hopefully bring in more viewers because of the lack of commercial interruptions. However, because M2 “was restricted to less widely available digital cable and satellite television, which limited its audience reach to around 12 million homes by 2000. As time moved on, people wanted more from

One example why today’s youth is being hooked on media is the TV channel, Adult Swim, which is the nightly block for the channel that most kids watch during the day, Cartoon Network. I can say, from personal experience, that Adult Swim is the first broadcaster to truly embrace the digital platform of the internet. When we look back on some of our most cherished forms of media content from our childhood, we don't just think about the music or the laughs or the rest of the emotions that they evoked. We cherish these films, TV shows, and bands because of their ability to capture the spirit of our youth. Not everyone looks back on The Beatles and wonders what the 60’s were like or you don’t look over The Breakfast Club without constantly thinking

MTV pioneered the music video, music television industry. The music video genre was taking its first steps in the 60s and 70s. MTV seized upon the idea, linked it with cable television and created a media icon. MTV has been the launching pad for the careers of stars for two decades. On the MTV model, other music television programs adopted the format such as BET, VH-1, and the Nashville Network. MTV has continuously pushed the envelope in music and social issues. Their success deserves to be studied. The story of the founding of MTV has valuable lessons for the media industry. This is a brief look at who did it, how they accomplished it and their adaptations to the changing nuances of the industry.

He influenced mostly the younger viewers primarily with his very impressive dance moves (Feinstein 20). The very first video that would prepare that path to come for the Music Television program would be Video Killed the Radio Star by the band “The Buggles” (MTV par. 1). Towards the late 1980s, MTV started to air non music video programs. Among the non-music video shows, the Music Television channel aired TV shows that made their hit on this channel. Following, in the year 1984, MTV released their first ever Music Video Awards (MTV par. 3).

Programming the new music video outlet in this manner made it as familiar as format commercial radio, while presenting it using the medium of television, to its young target audience.

Reality television has had many changes. The themes for shows have changed vastly over a period time.

El Baltaji, Dana (2008). “I want my MTV.” Arab media society, Issue 5, Spring 2008. Retrieved 10th July 2014 from www.arabmediasociety.com

What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture.

Over the years MTV transformed from a music channel to that having a cultural significance. It started to show case long form of programming which helped MTV to address changing viewer taste and also emerged as a source of information and education for its viewer on important world events and issues. Their core values should be leading-edge coverage of new musicians and their music along with their association with youth and youth culture. They have a powerful youth oriented brand image and are spread all over the world. Youth is what defines MTV and it should strive to associate itself with youth culture and change according to what the youth culture demands.

Since 1981, MTV Networks (MTVN) has developed a reputation for its ability to provide localized content without compromising the MTV culture. However, the company faced challenges in late 2007 with its launch of MTV Arabia in the Middle East, making it one of the biggest launches in channel history. While the market in the Middle East offered MTV with lucrative business opportunities, the networks controversial content could potentially backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand.

     In just about every home in America at just about any given time the words: “It all sounds the same these days!” is uttered to a teenage child, while the mother is screaming “Turn it down!” in the background. The teenager storms to his bedroom and turns the radio up to full volume and thinks, “They just don’t get it!” Then proceeds to dance around the room singing into the hairbrush. This is the pleasure principal of pop music. Whether accredited to innocence or ignorance, a unreconciled naivety has survived this culture since its inception. They’re everywhere. We cannot escape the wrath of teen pop bands, you can love ‘em or hate ‘em, but they are a representation of an ever changing culture.