Woolworths vs Coles Branding

Shopping, a common activity conducted by almost everyone at least once a month, is such a normal subject in our everyday life, one barely puts any thoughts into the potential semiotic explanations behind it. According to the two essays, “The Signs of Shopping” and “The Science of Shopping,” Shopping has significant impacts on one’s self-identification. It is a two way straight, the consumers’ shopping styles can also influence the economic status of the retails businesses.

This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and

Information gathered to conduct this research came from a variety of websites such as, the Express website, and other websites that leak information about the company and they’re well doing in the retail industry. The five main topics that will be discussed in this

We believe that the success of H-Mart comes from the locations of their stores.H-Mart is one of the biggest supermarkets, which leads most of the asian consumers to them. H-Mart is a supermarket that is located in Canada, United States of America, and London. H-Mart is focused on bringing in the asian consumers, but they also attract many other people with different ethnicities. H-Mart Richmond is also inside a large mall with many asian stores and restaurants. This may influence the people who are already inside the mall to shop at H-Mart for groceries. In addition to H-Mart being located inside a mall, they are also right beside a SkyTrain station, which makes it easily accessible to people from areas other than Richmond. It’s also very accessible

Several potential challenges exist to the validity and reliability of the research questions, data and analysis. After looking at the survey and the data collected, some concerns are apparent to the validity of the information. This survey conducted used two methods. The first method was an online survey. The second survey method was a face-to-face questionnaire. The face-to-face survey was conducted in struggling retail locations and vicinity. Shopping Malls and heavy populated areas were the locations chosen for this survey.

Customer Satisfaction, Promotion Influence towards Customer’s Decision to shop at JCPenney, Preferred Method of Notification

The retail area observed for this assignment was situated in Erin Mills Town Centre, level two; between Hudson’s Bay and Dynamite, and between Kernels and Sears. By looking at the retail map above, it can be seen that this area of the mall offers a variety of products and services to consumers. The retail area was primarily dominated by retail chains with the exception of two department stores which were Hudson’s Bay and Sears. The stores themselves were sized reasonably and all of them were one-storey each. However, by looking at the retail map, it can be seen that some stores occupy more area in the mall than others. The retail area that was examined also has two escalators that are close to the department stores. In regards to store type and mix, the retail area was heavily dominated by aspects of fashion

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

The principal target of this exploration was to quantify the conduct of shopper towards enthusiastic marking and distinguish the component which makes the association in the middle of brands and buyers and to discover those variables which assume a critical part in passionate marking.

The inner characteristics, unique to individuals - define their personality - it reflects the individual differences. Some individuals are very social, some are timid, some adventurous and some methodical. While one's personality is often interpreted by those we interact with, the person has their own vision of their personality - this influences their buying behaviour. Thus, a study of personality is very important for marketers, as it can help them differentiate and segment consumers into separate groups on the basis of their personality traits. Consumers associate they choices with their personality, physical activities, associations with others and their interests. Thus their buying behaviour is mapped to their choices with their psycographic measures (how they live, work and play).

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

The respondents indicated that they experience the shopping process at an eliminated OSE store as convenient and easy. This convenience and easiness has been gained though the layout of the shop principle. The customers have via several online tools, which are as short as possible, like for example the price range tool and the style selection via photos, the possibility to experience their shopping process in an apathetic friendly way. The respondents indicated that they do also favor the anonymity that is paired with the possibility of personality, via a fashion

A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,

Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on