Yoplait Critical Analysis

Consumers are increasingly skipping breakfast and morning food sales are on the decline. Yogurt tastes are changing as well, with many consumers opting for Greek yogurt as opposed to regular yogurt. GIS was greatly impacted by these changes in consumer preferences and saw US cereal sales drop 3% from 2017 to 2016 while US yogurt sales dropped 18% year-over-year. In July of 2017, GIS introduced a new French Style yogurt brand to appeal to changing consumer tastes and increase yogurt sales. One positive for the industry is that consumers are snacking more often. Consumers want convenient filling foods that fit in with their busy lifestyles. The packaged food industry can take advantage of this growth capitalize on the growing popularity of quick meals and nutritious snacks. Snacks comprise 21% of GIS’s total net sales and this is expected to continue to grow as GIS introduces more healthy options. Another concern is aging populations in the developed world. As consumers age, their dietary needs change. Older populations move away from many foods products with high levels of sugar and fat in favor of more nutritional products. There is slow population growth with birth rates below the replacement level in many developed nations. This decline in new consumers is a problem for the industry as they can no longer rely on consumer growth

In contemporary China, people not only focus on what’s delicious, but also the health benefits that the food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.

In response to your concerns of the possible conducting Research Market Testing on multipack holders to hold six, 6 oz. cups of Clover Valley Yogurt together. If we choose to invest in conducting Market Research, it will support the decision of whether continuation of investing, producing, and marketing the multipack yogurts will be a profitable, and a permanent addition to the Clover Valley Dairy Company product line.

Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt.

General Mills, Inc (GMI). produces and markets branded consumer foods globally. They also supply branded and unbranded food products to the foodservice and commercial banking industries. It offers ready-to-eat cereals, refrigerated yogurt, ready-to-serve soups, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grains, and fruit and savory snacks; a range of organic products, including soups, granola bars, and cereals; and ice cream and frozen desserts, and grain snacks. According to General Mills Inc. the company retails its products through direct sales personnel, as well as through broker, distribution to

General Mills is one of the major producers in consumer foods and it started off in 1866 with two flour mills (General Mills). In 1928 the company merged several smaller milling companies together to create packaged food and began to form the company that it is today (General Mills, Inc.). General Mills has not shied away from selling, acquiring and establishing new brands to stay competitive in the global markets (*). In the past, General Mills has tried selling not just food but toys, jewelry and apparel (General Mills, Inc.). Today General Mills has a never ending list of food products from Cheerios and Cinnamon Toast Crunch to Progresso soups and Haagen-Dazs ice cream. The current mission for the company “is to make lives healthier, easier and richer. General Mills is Nourishing Lives (*).” They plan on achieving their mission by these three statements:

General Mills, Inc. is a large contributor of the food-processing industry. With key competitors such as Kellogg Company, Post Holdings, Inc., and Quaker Oats Company, (BLOOMBERG) staying abreast each changing market is a vital component for success. First entering the New York Stock exchange in 1928, General Mills, Inc. has remained a publicly traded company that illustrates the ability to compete in this market ever since. In the fiscal year 2015, the company had net sales of $18.7 billion, providing them with 57.83% of the market capitalization in the food processing industry. These sales can be broken down into many sub-components in the food processing industry.

General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially throughout the years due in large part to our popular brand names, this however is only part of the reason that we has been so successful. We markets global brands such as Green Giant, Old El Paso, Häagen-Dazs, Yoplait, Cheerios, Betty

Natureview has succeeded in the natural foods channel over the usage of sales brokers that send its yogurt to natural food stores. Nature View has prospered by apprehending 25% of the natural food market. To cement the success, the company has planned to raise the sales of its 8 grain and 32-ounce portions and to create apportion diversity by introducing the children multi-pack.

From ready-to-eat cereal to convenient meals to wholesome snacks, General Mills is one of the biggest food products manufacturers and competes in growing food categories that are on-trend with consumer tastes around the world. The company markets many well-known brands, such as Haagen Daazs, Yoplait, Betty Crocker, Totinos, and Cheerios, among others. Main rivals include Kellogg, Kraft, Conagra Foods, and Sara Lee. General Mills sells its products in three segments: U.S. retail (63% of net sales), International (25% of net sales), and Bakeries and Foodservices (12% of net sales). In addition, General Mills sells cereals and ice cream through its Cereal Partners Worldwide and Haagen Daazs Japan

Current day general mills is based around each brands individual purpose. This has shaped general mills marketing strategy and as well as how they distribute their products. One of General Mills main distributers is Dot Foods, the nation’s largest food redistributor. General mills has been known for using GMOS in some of their products and have paid a large amounts of money on not labeling all ingredients in them. during the 2008 recession General Mills greatly benefited because people were buying cheaper foods like cereal. General Mills has changed a lot through the years but pretty much maintained the companies’ ethical

The aim of the marketing mix is to create a product that a certain group of people will want, and then put it on sale at a place that consumers regularly visit and stipulate a price that would guarantee satisfaction. The marketing mix consists of product, price, place and promotional strategies that a firm uses to help them reach their objectives. That might sound simple but to do all of this, major research needs to go into finding out what customers want and also where they want that product or service to be for easy consumption. Once the marketing mix is defined the company can now ask themselves if, in this case, Yoplait yogurt, meets the customer needs (product) in a place that is easily accessed with a price that is favourable to the

Chobani Greek Yogurt is a high quality Greek yogurt that is sold throughout the U.S. As of right now business for Chobani is doing very well. Their annual income shows just how successful they have become. “Now, a decade later, the company has reached $1 billion in annual sales.” (Noguchi 2016). Chobani claims to be America’s favorite yogurt and they right to think so. The reason why people enjoy the product so much is the fact that they make sure their product is of high quality. This is what sets the apart from other yogurt competitors. They first start off by making their yogurt healthy by using real ingredients, natural sweeteners, and milk from cows that have not been treated with rBST. (unknown 2016). The Chobani company is very invested into what they are making and want to make it healthy for everyone that is buying the product. “We’re super passionate about how we craft our yogurt, so we require our suppliers certify that every ingredient we use is non-GMO.” (unknown 2016). Another great thing Chobani does to set themselves apart is they care about animal welfare. “To us, animal welfare is more than a business practice: It 's an ethical and moral imperative. We were founded on similar core values and principles, and we work closely with cooperatives and local farms to ensure the safety and humane treatment of the cows that provide us fresh milk.” (unknown 2016). This company has great values which really set them apart from their competitor and in return has proven

Lastly, frozen yogurt has returned to the Philippines after not being well received in the early 90s. In 2005, the frozen yogurt returned to market, this time with more appreciation from consumers. In 2010, healthy food, with frozen yogurt as its latest product, became the most popular food category in the Philippines (Abad, Et Al., 2010). Frozen yogurt captured the market by its accessibility and convenience. Some of the known establishments of frozen yogurt are BTIC, Golden Spoon, Red Mango, and White

However, Danone’s Activia has been loved by women more than Yovita so we can see that Activia’s market share is 55 percent and Yovita’s 45 percent. Most consumers think that Sütaş’s Yovita is a follower of Activia in probiotic sector. On the other hand, in daily or pasteurized milk products, most consumers think that Sütaş much more natural and healthy compare to the Danone. However, with the increase in the number of dairy products manufacturer, some consumers have been started to think that Danone and Sütaş more expensive that the quality they offer.