“a Study on Consumer Behaviour with Reference to Sony Vaio Laptops”

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Two girls walk into their local Café Coffee Day outlet. One goes to the counter and purchases two cappuccino coffees and some other pastries. The other sits at the table and opens her Sony Vaio Laptop. Within few seconds, she connects to the internet using Airtel’s data card. Once on the net, the girl “Google’s” name of the band that played the soundtrack of the English movie she saw yesterday. The number of websites comes up with advertisements. One of the advertisements was for the soundtracks, cd and movie DVD. When she clicks through the advertisement, the search engine giant Google rings up some money. (Through its ad word program, it gets paid whenever someone clicks on the advertiser’s ad). Now her friend has returned with the…show more content…
It provides guidance to the organization on the innovations to be adopted, enabling it to face competition more squarely. It helps the enterprise in achieving the maximum efficiency, productivity and profitability with the minimum of effort and cost. It ensures the economic growth of the enterprises which results in growth and economic development of the country.

Most are “doers” and not “planners”. If we want to do the right marketing activities in the right way we must start with a marketing plan. For that, marketing planning must be continuously undertaken to see any shifting market conditions, changing customer needs, competitive threats as well as potential opportunities.

Consists of the following 4 elements (Ps’):

Product Price Place (distribution) & Promotion

These 4 Ps’ are the parameters that the marketing managers can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the 4 Ps’ on the customer customers in the target market in order to create perceived value and generate a positive response. PRODUCT:
The term “product” refers to tangible, physical products as well as services. It relates to the end-user’s needs and wants. Here are some examples of the product decisions to be made:

 Brand name
 Functionality
 Styling
 Quality
 Safety
 Packaging
 Repairs and support

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