Coffee Shop Business Plan
Executive Summary
Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.
The company will operate a 2,300 square foot coffee bar within a walking
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This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area. The coffee bar’s open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment’s positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.
Products
Java Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home,
Joshua Davenport owned a coffee bar/bistro in the small town of Lackawaxen, Pennsylvania situated on the Delaware River. He wanted to bring the old world elegance to his rural community, a place where neighbors could meet and converse over espresso drinks prepared by an expert barista. The shops name is called “Espressivo” that attracted many young people, especially the college students at the nearby campus, and older
Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,
For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether
North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive
Fortunately, similarly to the panini station, the coffee bar in Stuart has consistently strong options and a convenient payment system that make coffee-consuming students like me feel at ease. Starting mornings the same everyday makes the school week easier and more manageable. Stuart’s coffee bar provides a variety of options, but always has the same list. Moreover, you can watch the drinks be prepared and can specialize your coffee however you like. I begin every morning with the BC Bolt, which has a unique title honoring the school. Later in the day I typically order an Iced Mocha Latte. Chocolate syrup swirls around the interior of the cup before two shots of espresso and 2% milk pour over top. The consistency of coffees offered each day in the same location makes the coffee bar at Stuart feel like a favorite coffee shop I visited each day in Pennsylvania. Furthermore, students conveniently pay for these delicious Stuart coffees on the meal plan, unlike at Stokes’ Chocolate Bar. To buy a coffee from Stokes’ Chocolate Bar, students must pay by Eagle Bucks, which is real money instead of the tuition we already pay. Thanks to these qualities, Stuart’s Coffee Bar provides consistency, convenience, and comfort to Newton
This location impacts a majority of UCSD students because of its quality, location, and student desire for coffee beverages and contains a variety of sounds each contributing to the meaning and overall placing. The coffee cart is the Art of Espresso in Muir College, located near Library Walk and center campus. It is well known by students for having the best espressos on campus. Not only do students go to this particular coffee cart to purchase espressos, but also to have conversations with current friends, meet new people, and engage with faculty and staff outside of the classroom. The Art of Espresso generally has music playing to set the mood for the environment, inspiring conversation and exploration. David Hendy describes music’s placement in specific locations by suggesting “Instead of offering merely a pleasing background entertainment, music was increasingly thought of as something capable of offering a sublime and deeply personal experience” (Hendy 235). Individuals walk away from the Art of Espresso generally in positive moods, haven gained an experience from their interaction with individuals at the coffee cart. The Art of Espresso also has other various sounds including, people walking, people talking, music playing, monetary exchange, coffee grinders, espresso machines, and natural sounds. Each of
An entrepreneurial dream came true thanks to a grand piano and a vacant space. Bon Temps Coffee Bar was born.
Between commuting several hours daily, running across campus to get from class to class and maintaining a part-time job, a social life and a 3.9 GPA, the one thing any student can say that helps them get through their day is COFFEE. Students consume thousands of cups of coffee during their university years and quite frankly, coffee has become a way of "campus life”. (Olsen, 2013) To facilitate the daily lives of university students, it is important that there are enough coffee shops located on Ryerson University campus and that access to them are relatively convenient. The location of coffee shops throughout the university campus is significant for students for the most part have 10 minutes to travel from one class, to a coffee shop and to the next class.
Leading them to eat some delicious eggs that are sprinkled with the definite amount of salt and pepper. Later when the eggs are at their peak of almost ready then they add some soft, warm, and stringy cheese. Then to add some warm, crispy, honey flavored bacon. Along with all that they give you light browned toast with some light yellow butter melted faster than the sun and snow. The employees can hear them crunch into it and look and smile with satisfaction. They come frequently to check and see if you are doing good. If everything is tasting good, but everyone one knows that it’s a grand breakfast. There are vintage photographs placed around the wall of the shop, allowing coffee tasters to admire the photo-taking techniques, and memorizing their past. People like walking into this mini art museum and look at the pictures in this hushed environment. The dim lights on the nine foot ceiling were bright enough to shine on the chestnut colored furniture. Sofa, chairs and tables were all sorrel. While it combines with the green Starbucks logo. Although some whirring and sounds of coffee machine interrupted everyone timely, they still love this place so much when they ever feel
The key insight for this campaign is focusing on how Arcadia Cafe is a home away from home for students while they re at college. This is important to our audience because they are homebodies and might be missing that element while living at Iowa State, and they already like coffee shops because of there laid back feel. And coffee shops are also a place to gather with others and get work done.
Bongo Java Roasting Co., located in Nashville 's historic Five Points area, is quickly becoming a hipster haven. On any given day of the week you can spot musicians and artists hanging out in their natural habitat, sipping lattes and cappuccinos, talking business. The staff is just as creative and stylish as the shop 's patrons, with tattoos, funky haircuts, and infectious personality. At Bongo Java Roasting Co. not only can you enjoy some of the best drip coffee and espresso drinks in town, you can actually watch the roasting process as it is happening. Bongo Java Roasting Co. specializes in 100% organic and 100% fair-trade coffee. This means that they use only the highest quality, hand-picked beans from around the world, but also pay the farmers a respectable, livable wage. Unfortunately, this is not common practice in the coffee industry. This is what makes Bongo Java so unique. The company started seventeen years ago as a small coffee shop with only one location. Since then Bongo Java has become a Nashville staple with three busy locations, as well as a progressive business model in the specialty coffee industry. The a seemingly endless variety of coffee is roasted five days a week. The roasters at Bongo take a hands-on approach to ensuring that their coffee is the best in Nashville. They man a large roaster that cranks out about forty pounds per batch, which is microscopic compared to most corporate coffee roasters. But the expertise of the employees and attention to
Sunflower Café located in Waldorf, Maryland will serve its locality in the initial stage but after a successful startup it will extend its business operation to the rest of Charles County and Washington DC metro area to include Maryland, District of Columbia and Virginia that will include both consumers and corporate entities. The firm’s main target market is adult ages 18 to 50. Sunflower tends to target urban folks with relative incomes above $25000 and will capture their interest through contemporary design and trends, which is in line with Sunflower Rhythm Jazz Coffee Cafe ads and décor. The café will position
Though coffee houses throughout Europe have a self-explanatory function of meeting point, discussion area and recreational facility, this concept has only recently been explored in North America, and is gaining in popularity and social recognition as we speak, and is only expected to increase over the course of the next few years.
Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.
People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young