THE FALL OF KINGFISHER
INTRODUCTION
1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic, let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines, a division of Tata Sons Ltd. as the first airline of India which was later taken over by Government of India. During independence in 1947, there were several airlines which operated in India. In 1953, the government of India decided to “guide the orderly growth and evolution” of the
…show more content…
On 19th Dec 2007, Air Deccan and Kingfisher merged and was renamed as Kingfisher Airlines. Subsequently the all- economy configuration of Air Deccan was rebranded as Kingfisher Red, which continued to operate as its low-cost wing. Government had a regulation wherein to fly international flights, any airline had to have the experience of five years of domestic flying. Thus Kingfisher was able to meet this government regulation after merging with Air Deccan and started its international operations. Subsequently, Deccan started its services to the Gulf and South East Asia while Kingfisher to Europe and North America.
KINGFISHER OPERATIONS
5. If we talk about there operations post merger it appeared to be pretty good initially. By the year end 2007 the total income generated was 15.4 Billion Rupees with just 1.8 Billion Rupee losses. Soon it was carrying 10.9 million passengers annually with a fleet of 77 aircrafts operating 412 domestic flights daily. By 2009 it had become nation’s largest passenger carrier having a market share of 22.9% with 11 million passengers flying in that fiscal year. During this year it was rated as India’s only Five Star Airline. Though the company was still running in huge losses. By 2010, Jet Airlines overtook Kingfisher Airlines with a total market share of 25.5% as compared to 19.8% of Kingfisher Airlines. During the same time Indigo with its 90% occupancy rate was making
In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.
Threats: http://excellence.qia.org.uk/VLSP4/pdf/tour_resources_d.pdf http://www.datamonitor.com/companies/company/?pid=C00F1CDB-4C6F-4BA5-997B A82D60E1071C Intense competition: The airline industry includes a large number of players; with many of them having worldwide operations. There are many large airline chains such as BA, Cathay Pacific, and Lufthansa. Furthermore, a large number of independent airlines especially in the European region provide acquisition opportunities to large chains. Merging in the airline industry would strengthen competition and result in loss of revenues. Intense competition threatens to wear away the group’s market share and reduce its profitability. http://www.datamonitor.com/companies/company/?pid=C00F1CDB-4C6F-4BA5-997B A82D60E1071C *7) *INTERNAL ANALYSIS* OF VIRGIN ATLANTIC: *STRENGTHS & WEAKNESS Strengths Strong financial position: The Company has witnessed strong financial performance during the last few years. Its revenue increased at a CAGR of 9.5% to reach £2,140 million in fiscal 2007 as compared to £1,630 million in fiscal 2005. The net profit of the company increased at a CAGR of 32.5% to reach £46.8 million in fiscal 2007 as compared to £20.1 million in 2005. Moreover, the net profit margin of the company also increased from 1.2% in 2005
The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).
The airline industry has been a major factor in the globalization of the world economy. It connects the sellers and the buyers as well as transports goods across countries. It also breaks the time and distance barriers. In the past, air travel was considered a luxury but it is now a common necessity.
A lucrative industry is always a target for investors looking at investment. One of the foremost factors in consideration while looking at the attractiveness of an industry is the threat of new entrants. In the airlines industry, this was a major threat a few years ago. The airlines operating in the industry were limited and the industry had few players like Indian Airlines and Jet Airways. However, as the industry had scope for accommodating more players, many players joined the fray. The airlines industry however comes with its fair share of barriers. The investment in the airlines is very huge and acts as a major barrier to entry. Bundled with it were different permits for running an airline company from the civil aviation company and FDI
Modern day aviation stemmed from Orville Wright’s first sustained powered flight on December 17, 1903 in a plane that he and his brother Wilbur built (Lawrence, 2014). The short, twelve second flight sparked the creation of the first practical airplane in 1905 and subsequent nationwide efforts to improve aircraft. As technology advanced and new planes were being built, the airplanes evolved to include airmail service, military, and eventually commercial applications. Consequently, legislation was required to support the advancement of the aviation industry. Although civil aviation has changed significantly over the past 90 years, some historical federal legislation has been fundamental in helping to advance the aviation industry. Of all
• Leaves such as paternity and maternity are only granted to certain contracted individuals (Permanent)
American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.
The corporation known as US Airways was founded by Brothers Richard and Alex DuPont serving the Ohio River during the late 1930’s (U.S. Airways, n.d). The historic airlines origins of nearly 80 years began as a main carrier service which later, transformed into a commuter airline. Being a ground breaking company in a once relatively new field is arguably one of US Airways greatest achievements. The domestic environment of US Airways for obvious reasons is the United States of America, on the other hand its aircraft can be found circling the globe.
What is Aviation? The Cambridge English Dictionary defines aviation as “the activity of flying aircraft, or of designing, producing, and maintaining them.” Human kind has chased after the dream of flying for centuries. From Daedalus and Icarus in ancient Greek mythology to the sketches of Leonardo da Vinci to the inception of hot air balloons in 18th century Europe to the Wright Brothers’ first flight. Orville and Wilbur Wright’s first flight in 1903 in Kitty Hawk, North Carolina was the first successful powered flight of a fixed-wing aircraft. This was what kick started the progression of the airplane. From 1914 to 1918 the airplane proved its worth as a weapon on the battlefield and changed the nature of war forever. Also in 1914 was the
The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped.
Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and
3,4- The Airline industry and the market The airline industry is large, specially in the United States, mainly due to the “ Deregulation” of the industry. In 1938, the Civil Aeronautics Board was created to control the growth of the air transportation industry. This board had the authority to control entry, exit, prices and methods of competition. In the late 1970 this structure was found inefficient and in 1978 deregulation took place. Due to the deregulation of the industry competition intensified, prices dropped, and the number of people travelling increased. Many new companies emerged and regional airlines saw deregulation as an opportunity to expand. Due to the rise in competition, by 1986 mergers started to take place and in 1987 64.8% of the market was controlled by the four largest airlines. The demand for air travel is determined mainly by price, studies revealed that half of the leisure travellers and on quarter of business travellers did not have a preference for a particular airline, which means that prices determined the
In examining the history of aviation in the U.S. and the development of the airlines, it is clear that the Federal Government played a vital role in the development of both. Historical records clearly show that this involvement by the Federal Government was critical in getting them established and in helping to develop them into the globally dominant enterprises they are today. Furthermore, it can be easily argued that U.S. aviation as a whole, and the airlines in particular, would not be where they are today without this direct involvement by the Federal Government and some of the very specific actions that it has taken to keep them relevant and competitive during the most dire of times. The Federal Government ensured that U.S. aviation and its airlines would develop and achieve a worldwide leadership role by becoming involved in three major ways: through funding, legislation, and policy setting.
Classic airlines in this case are facing an organizational issue in respect to its external and internal programs which have not been able to satisfy the needs and wants of stakeholders. This has resulted in the shift of customers to other airlines in the quest to satisfy their needs; as a result the company has recorded poor sales and hence poor profits (milaly tokhi).