hr practices of indigo

2948 WordsJan 14, 201412 Pages
THE FALL OF KINGFISHER INTRODUCTION 1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic, let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines, a division of Tata Sons Ltd. as the first airline of India which was later taken over by Government of India. During independence in 1947, there were several airlines which operated in India. In 1953, the government of India decided to “guide the orderly growth and evolution” of the…show more content…
On 19th Dec 2007, Air Deccan and Kingfisher merged and was renamed as Kingfisher Airlines. Subsequently the all- economy configuration of Air Deccan was rebranded as Kingfisher Red, which continued to operate as its low-cost wing. Government had a regulation wherein to fly international flights, any airline had to have the experience of five years of domestic flying. Thus Kingfisher was able to meet this government regulation after merging with Air Deccan and started its international operations. Subsequently, Deccan started its services to the Gulf and South East Asia while Kingfisher to Europe and North America. KINGFISHER OPERATIONS 5. If we talk about there operations post merger it appeared to be pretty good initially. By the year end 2007 the total income generated was 15.4 Billion Rupees with just 1.8 Billion Rupee losses. Soon it was carrying 10.9 million passengers annually with a fleet of 77 aircrafts operating 412 domestic flights daily. By 2009 it had become nation’s largest passenger carrier having a market share of 22.9% with 11 million passengers flying in that fiscal year. During this year it was rated as India’s only Five Star Airline. Though the company was still running in huge losses. By 2010, Jet Airlines overtook Kingfisher Airlines with a total market share of 25.5% as compared to 19.8% of Kingfisher Airlines. During the same time Indigo with its 90% occupancy rate was making
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