How Social Medias and Modern Technology Have Affected Today’s World?
Advertising Strategy
How social Medias and modern technology have affected today’s world?
I) The 90’s, a new communication way is born (1990-2001)
a) Internet and the firsts social medias (1990-1997)
b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010)
a) The booming market
b) A new kind of addiction
III) Social media: a revolutionary marketing tool
a) Companies and politics
b) Conclusion
I) The 90’s, a new communication way is born (1990-2001)
a) Internet and the firsts social medias (1990-1997)
If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social
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From this year the most important social networks were created. Firstly, MySpace was launched and attracted millions of users. In 2004 Facebook is created by Mark Zuckerberg which will generate a new generation of social media. All features are gathered to seduce the growing audience (340 Millions Facebook users in 2009).
b) A new kind of addiction
Social networks are targeting a young population able to communicate with each other and creating new communities. We can illustrate it with lot of example of companies like MySpace. Indeed this social network is defined as a community of music lovers sharing photos and music. This web site also enable fans to communicate with their favorite bands.
MySpace became popular when famous bands or singers used the web site to update their own news (concert dates, new songs, new clip etc…). The creation of these kinds of networks has affected today’s word in many things. Firstly, this has never been as fast as today to find old friends. The contact is easier and you don’t have to talk with them to know what they are now. You only have to look at their profiles, photos and status. The number of information has also never been as big as today. In fact users inform people in publishing their relationship, their favorite games, what they are doing right now and more precisely their daily life. Usually, people are trying to publish the best profile with the best photos, and
Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News
Social networking is a plat form, online service or a website which focuses on connecting people who shares common interests and ideas. For an example people who shares common interests, activities back grounds etc. And further the social networks has made much easier to keep in touch with your loved once around the globe. Geocities is rated as the very first social network to launch in the internet in 1994. Since then social networking sites such as Facebook, Instagram, Tumbler, tweeter has become more popular around the world. (Forbes, 2012)
Social networking sites are web based and applications that allows users to communicate via-web to share their content or follow with other users. For example the most well known online networking sites are Facebook, Twitter and Instagram. When you sign up to these sites it asked you to make a profile, which can be time consuming, but you can alter it for your needs as an enjoyment. Online networking has become a very significant piece of social communications inside our society. For example when you meet another person, one of the principal things you do is include them on your friends or followers list on social media. This is a form of communication. We communicate to people every day through all different forms of interpersonal communication.
The GLBA was signed into law on November 12, 1999 by President Clinton. Title V of the GLBA governs the collection, use, and dissemination of non-public consumer financial information by financial institutions.
Social networks help people make new friends. The author, Anne Whittaker, tells us, “Social networking sites include dating services such as match.com, myspace.com, and online services such as facebook.com.” People can use these websites so they can create new friendships or relationships. Whittaker points out, “A social networking site is a database where individuals can create profiles and log in to meet other people who share the same interest.” It’s exceptional for people to make new
Social media has changed the way people think and how they communicate. It’s incredible to see how social media has become such a big part of our daily lives. Just to think social media as we know it was birthed less than ten years ago in August 2003 with MySpace and has become such an integral part of our daily lives. Synonymous with checking our email we go to our Facebook for not only our daily gossip, but for up to date news and events.
Social network sites is defined “as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (cite, real). Social network sites such as
People will check their social media anywhere, from waiting for an appointment, while eating, and even on the toilet! If you Google “social media addiction facts” there are a lot of blogs and a few news reports about theories of people actually being addicted! Anything can become addictive if it has a significantly negative impact on a person's life. Professors Tamir and Mitchell at Harvard University did a study with MRI's and found that when people “self-disclose” there is a stimulation in the part of the brain linked to reward. Is this stimulation what people are “addicted” to and does it affect our ?
To figure out the future of Facebook we need to dive into the past Internet, the fast growth and even faster decline of earlier social networks like Myspace can show us what we should be looking for. It was only May of 2009 when Facebook surpassed Myspace with nearly 70 million users, a number dwarfed by current “populations”, but was newsworthy at the time. Every social network needs one thing, to be cool. The glitches or unused features can be overlooked, but if something’s cool it will gain a huge following. This reason was responsible for Myspace’s success and directly related to its demise.
Social media in its many forms, from user-generated content to the more complex and intricate social media platforms of Facebook, Twitter and others, all present marketers with a wealth of opportunities for connecting more effectively with their customers. And these social media platforms also allow for greater reach and clarity of messaging to prospects as well. What's behind his revolution in how social networks are changing marketing is the authenticity, transparency and trust that taken together serve as a very powerful catalyst of change in customer relationships (Mangold, Faulds, 2009). This is also revolutionizing how companies assess and take action on their customer's needs and wants, a s social networks when used as a listening platform, can also drive entirely new levels of insights as well (Singh, Sonnenburg, 2012).
There is no empirical research exploring impact of Facebook on user’s behaviour in disseminating the information of violence related to women, but there is a report evaluating the effectiveness of social media campaign (Facebook, YouTube and Blog) demonstrating that social media is an influential medium to help prevent VAW (Liou 2013). Rasmussen (n.d.) and DVV(2015) confirm that social media plays an essential role to contribute to the primary prevention of VAW because it allows public to access information for their understanding leading to behavioural change.
Previous methods of communication are unable to provide this service, which is why social networking is a service that is here to stay. Credit card information has now become a common requirement in order to purchase services from social networking sites such as games and applications. Messages being sent between users can be intercepted and used as a form of COMINT (communications intelligence) to determine a person's location, secrets, or intentions. Cyber bullying has created life-threatening situations consisting of an individual's choice to commit suicide or even using PII to assist in the planned murder of another user. Students, children, families, and organizations worldwide are highly affected by the world of social networking. With a user population over 651,000,000 active users, it is imperative that their individual rights and privacy are protected to the fullest extent of the legal system.
Facebook now allows users to upload a picture of their choice to show at the top of their online profile. Aside from customizing the looks of online profiles, the content that users post on social networking sites also is a form of self expression. Certain people may always seem to have funny statuses, while another may always post quotes, while another always posts song lyrics, and another simply posts updates about their everyday life. Users of social networking sites often use their online profile as a reflection of themselves. This is one of the positive effects of social networking. It encourages creativity, self expression, and allows people to get inspired and define themselves. They use it as a way to set themselves apart from the crowd. Being different is celebrated on social networking sites, because it makes everything more interesting. Social networking is allowing some users to make friends with people they maybe wouldn't consider talking to in person, and allowing people to see some points of view they may not have considered before. It has the potential to really bring us all closer together, and gives us all a more open minded attitude about each other. Social networking has also helped to connect us with people all around the world (Pizano). Years earlier when a natural disaster or another big event would happen somewhere around the world, we would wait to find out on the news later that night. Even then, we would not see a lot of pictures and
The influence of social media on teenagers affects their academic success, since it’s a stage of their education. It is necessary to find solutions so that the most important thing for students will be their education, and this will allow them to have a good and stable academic performance. The effect of social media are lack of study, class attendance and even when they perform their tasks. Currently many young people have a social network which they visit for various purposes. Social networks were created with the aim of "communicating", but it is not as safe to communicate our life in a public space where anyone can see it.
Since the launch of Myspace in 2003, the internet landscape has never been the same. Mirriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)” (Social Media, n.d.). Myspace was arguably the first significant social media platform, and it allowed users to share text, photos, videos, and web links. It did not take long for companies to join the new platform. Before long, companies were engaging with their market and communicating directly with their users.