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sponsorship management Essays

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SPONSORSHIP MANAGEMENT

PRESENTED BY:

JULIUS

TABLE OF CONTENT

1. What is Sponsorship?

2. What is Management?

3. What are the Management’s Functions?

4. What is Sponsorship Management?

5. Know the Game: understand what sponsorships can do and cannot do

6. The Passion Connection

7. How does sponsorship really enhance brand building?

8. Understand leverage

9. Measurement

10. Case Study

What is …show more content…

Management is defined in the International Dictionary of management (Johannsen et al 1990 p.178) as the effective use and coordination of resources such as capital, plant, materials and labour to achieve defined objectives with maximum efficiency.

Functions of Management
Management has five major key roles in an organization, namely;

• Planning
• Controlling
• Directing
• Delegating
• Supervising

What is sponsorship management?
Sponsorship management can be seen as act of promotional/advertisement strategies towards aggressive marketing communication for an organization brands or products for the target audience, via creating more awareness to capture more consumers for such products. (i.e. sales turnover).

Sponsorship is a medium in its own right and is the part of the marketing mix which can truly engage the target audience.

Sponsorship embraces activity at all levels of performance - from the highest elite levels to grass roots community activities. Some sponsors seek to raise their profile or enhance perceptions of their products through providing support for international and national events.

Companies spend considerable sums of money annually to acquire and exploit

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