SPONSORSHIP MANAGEMENT
PRESENTED BY:
JULIUS
TABLE OF CONTENT
1. What is Sponsorship?
2. What is Management?
3. What are the Management’s Functions?
4. What is Sponsorship Management?
5. Know the Game: understand what sponsorships can do and cannot do
6. The Passion Connection
7. How does sponsorship really enhance brand building?
8. Understand leverage
9. Measurement
10. Case Study
What is
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Management is defined in the International Dictionary of management (Johannsen et al 1990 p.178) as the effective use and coordination of resources such as capital, plant, materials and labour to achieve defined objectives with maximum efficiency.
Functions of Management
Management has five major key roles in an organization, namely;
• Planning
• Controlling
• Directing
• Delegating
• Supervising
What is sponsorship management?
Sponsorship management can be seen as act of promotional/advertisement strategies towards aggressive marketing communication for an organization brands or products for the target audience, via creating more awareness to capture more consumers for such products. (i.e. sales turnover).
Sponsorship is a medium in its own right and is the part of the marketing mix which can truly engage the target audience.
Sponsorship embraces activity at all levels of performance - from the highest elite levels to grass roots community activities. Some sponsors seek to raise their profile or enhance perceptions of their products through providing support for international and national events.
Companies spend considerable sums of money annually to acquire and exploit
Management is the allocation of scarce resources against an organization 's objective, the setting of priorities, the design of work and the achievement of results. Most important, it 's about controlling.
Marketing- Company was one of the first to use advertising and Event sponsorship to market its products (Appendix 1).
Sponsorship is a cash in-kind fee paid to a property normally in sports, arts and entertainment in return for access to the commercial publicity associated with that product. For example a company may provide equipment for a famous athlete and ask in exchange for its logo to appear on its clothing and other assets in order for the company to receive brand recognition.
Management is the basis of how any given organization operates and how each activity preformed is organized that makes each day possible and profitable for the overall good of the company. Power
Prince Sports has managed to remain in their field, but the task was not easy. They have been in business for over forty years and have continued to evolve to fit the needs of the consumers while also managing to expand their products. In doing so, they have needed to keep their company ahead of trends that have occurred in the market. So far, they have managed to do so, but with the continuously changing market and economy, Prince Sports needs to constantly be performing research on how to stay ahead. They also have to take in to consideration how these changes are going to affect the products and customers they
Sponsors are organizations or people who offer various types of assistance to other groups of people or organizations. Sponsors also gain either directly or indirectly from their activities. For instance, through sponsorship they create more awareness for their products. This is because most interested parties tend to know more about the sponsor product. This practice is mostly done in sporting activities and other entertainment facilities that require funding or some fee to access the property.
Practically speaking, management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. There are several different resource types within management, such as:
One example why you should sponsor me is i'm ruthless. In the past game’s the champion has always been the ruthless one who wins all of his fights. I am the most ruthless person in my whole district. A couple months ago I qualified for a karate fighting tournament versing third cue to second dan. I was knocking down
The act of directing and controlling a group of people for the purpose of coordinating and harmonizing the group towards accomplishing a goal beyond the scope of individual effort. Management encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.
1 Sponsorship is a unique way for one person to have a life-changing effort on poverty around the world by sponsoring a child in poverty.
To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).
Management in business and human organization activity, in simple terms means the act of getting people together to accomplish desired goals. Management comprises planning, organizing, ->resourcing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.
The definition of management is to exercise executive management, administrative, and monitoring of a group or organization.
Management can be defined as the art or act of doing things or activities through the efforts of other people to accomplish desired goals. It deals with the organising and coordination of people, activities, materials, machines and money.
Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.