1 (a) Using Southwest Airlines as an example, ex- plain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.
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1 (a) Using Southwest Airlines as an example, ex- plain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.
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- 1.how are values important to the content of mission and vision statements? 2.where does the purpose of mission and vision overlap? 3.how do mission and vision relate to a firm's strategy?What is a mission statement, and how should a firm define its business mission? Give examples to illustrate a good and bad mission statement.Mission, Vision, Social Responsibility, Strategic Planning Required elements to include in the Mission and Vision Paper: Part I Select one of the following pairs of companies: 1 Whole Foods and Trader Joe’s 2 Southwest Airlines and Jet Blue Air 3 UPS and FedEx 4 Patagonia Outdoor Clothing and Columbia Sportswear 5 Bank of America and Wells Fargo 6 Google and Yahoo 7 Hilton Hotels and Marriott Hotels 1) Using the companies’ investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies 2) Prepare a well-reasoned analysis of the similarities and differences of the two organizations based on the mission statement 3) Discuss the quality of each mission statement based on concepts from the textbook 4) Assess whether the mission statement clearly defines the organization and drives strategic decisions? 5) Provide recommendations to the leadership team for improving the quality of the current mission…
- Critically analyse the characteristics of a mission statement with reference to the following mentioned below: a) A Declaration of Attitude b) A Customer OrientationWhy is mission statement necessary?Establish a relationship between ‘Strategic Directions’ and ‘Vision’ of a company. Develop a mission statement based on the Vision and relate it with strategic objective of the company? The vision is given below: VISION:L&T shall be a professionally-managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. L&T-ites shall be an innovative, entrepreneurial and empowered team constantly creating value and attaining global benchmarks. L&T shall foster a culture of caring, trust and continuous learning while meeting expectations of employees, stakeholders and society.
- Why does a mission statement should not have any monetary amounts , numbers , percentage, ratios, goals and any objectives in it ? Explain ?Quote the mission and vision statements of GHANA COMMECIAL BANK LTD(Note: Copy and paste the weblink of the statements in your answer)b. Being mindful of the characteristics of a vision statement, critique the vision statement quoted in (a)above. c. Analyse the quoted mission statement using the 9 components of a mission statement.The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement. Please include at least 3 references. The course is Strategic Management
- Explain why the concept of competitive advantage is central to the study of strategic management.Compare and contrast vision statements with mission statements. Describe why a mission statement is so important in the strategic-management process.Justify the concept that the mission statement is the first step in the strategic management process. How does it relate to the other parts of the strategic management process and to a firm’s business and corporate strategy?The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.”Our mission is to be the best in the eyes of our customers, employees andshareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.