1. Based on BCG Growth-Share Matrix, many marketers say that most of the VR products are "Question Marks"? What is Question Mark? Do you also believe so? Explain it.
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A: Promotion- Any type of marketing communication that is used to inform target audiences of the brand,…
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A: Ans. Introduction Personal selling has become vital in the present cutthroat universe of the…
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A: Social media has enhanced due to internet technology that gave opportunity to design various…
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A: Every product undergoes through a production process to be fully developed in order to be of salable…
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A: The middleman plays a vital role in the marketing channel but his presence also affects the cost of…
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A: The four characteristics of services that marketers must consider while designing marketing programs…
Q: explain how companies find and develop new product ideas
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A: The term "product life cycle" includes the time between when a product is launched to the market and…
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A: A middleman acts as an intermediary in an allocation or payment loop, facilitating communication…
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A: * Introduction - Before understanding and designing a sales forecast for a pastry business let us…
Q: Answer in four sentences from your reaction on : Sommer says that “recruiting is going to…
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A: Publicity is the phenomenon of increased media awareness and coverage of a person, product, or…
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A: The question relates to the clause that guides the obligations of sellers and buyers when they are…
Q: How will the results of your marketing plan be measured and evaluated?
A: Marketing plan documents the strategies action plan that would be employed for implementing…
Q: advertising
A: The answer to this question is Marketers need to learn where customers naturally place their product…
Q: Storekeeper Duties & Responsibilities
A: Storekeeper is the person who is responsible for the stick of goods and inventory and manages all…
Q: Discuss the advantages of having a good brand.
A: Ans. Introduction Each company fantasies about having a stalwart brand that dominates its market…
Q: ___________Which of the following describes an interactive community bulletin board? a. Blogs b.…
A: A forum is a type of online discussion board where people can ask questions, share their…
Q: What is environmental sustainability and why has it grown in importance for marketers?
A: Business environment includes various factors which affects the company in positive and negative…
Q: ._______ Digital audio or video files that people listen to or watch online.
A: Use of digital media in business has been increasing upto a greater extent. Digital media can be in…
Q: O Develop a research plan. WILL NOT BE THE CORRECT ANSWER,
A: Ans. Introduction The Marketing Research is the precise collection, analysis, and interpretation of…
Q: . List the services performed by wholesalers. For whom is each service performed?
A: There are various mediators who will take the product for the manufacturer to the consumer. It can…
Q: Give an example of a product of Artificial Intelligence Name of the product description features…
A: Ans. Introduction Instances of artificial intelligence (AI) in mainstream society for the most part…
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A: There are many brands that are present in the market which achieve customer loyalty by retaining an…
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A: This is a brand in the makeup industry with a motto to change the way people apply makeup products.…
Q: _______ A salesperson who handles repeat sales to maintain positive relationships with customers.
A: Salesperson- An ambassador of the company to the external world is called a salesperson. A…
Q: Discuss a recent change in the technological environment that impacts marketing. How has it…
A: Marketing is the activity of management of a product/service or both in a manner that buyers buy it…
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A: Ans. Introduction Bayerische Motoren Werke AG, ordinarily alluded to as BMW, is a German worldwide…
Q: ___________A customer tracking system is an example of e-business _______________ resources. a.…
A: E-business states about business activities which are performed on online websites. It requires…
Q: ___________ Closing the sale is considered the critical point in the selling process. Many…
A: Ans. Introduction Sale is the exchange of goods and services between two people in simple sense. And…
Q: What kind of opportunities and threats in the international / global marketplace do you see…
A: Apple, Inc. is one of the foremost productive firms in the world. The corporate has been providing…
Q: ____________ Plastic water bottles, while convenient forcustomers, are a clear example that…
A: Needs of customers is described as their motivation that make them to purchase any specific goods or…
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A: A business's decision to incorporate exceptional client service can solely go to date as its skills…
Q: A direct channel of distribution includes both wholesalers and retailers.;True or False
A: Distribution channels in marketing are the different intermediaries through which, product reaches…
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A: A product line is a combination of related products that a company sells under one brand name.…
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A: The development of game cartridges, which held the games and could be swapped in the system, was a…
Q: Emotion is always a point of discussion in marketing. I suggested that the best marketing appeals…
A: Behavior and thoughts of an individual are impossible to predict and influence. People live in their…
Q: ___________ Which activity combines inventory management, order processing, warehousing, material…
A: Inventory- Inventory refers to every item, merchandise, goods and materials held by a company for…
Q: Describe the decisions companies make regarding their individual products and services, product…
A: Product- Any service or item a company sell to serve the needs or wants of customers is called a…
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A: There are many ways of doing business. Some people sell goods and services while others sell their…
Q: ________ It represents the value of an organization’s brand.
A: Marketing strategy explains the action plan which business would take for the purpose of product…
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A: With globalization and increased use of internet transactions between sellers and buyers residing in…
Q: What is consumerism all about? (Definition of terms)
A: Marketing promotes the idea of creating awareness about goods and services to customers. There are…
Q: An organization’s behavior is independent of its structure true or false
A: Some businesses use organisational structures in the workplace to make their operations more…
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A: Talking about the answer then, answer being is given below;; 1) The purchasing department in a…
Q: Discuss how a company can maintain success for products in the mature stage of the product life…
A: Product Life cycle explains how a product would enter and leave the market during its life span. It…
Q: What is big data, and what opportunities and challenges does it provide for marketers?
A: Bigdata is a term that refers to a large collection of data that continues to grow exponentially…
Q: The two types of social media measurement arequantitative and qualitative; True or False
A: Digital marketing is the practice that involves internet facilities for promotion of goods and…
Q: What sets Food Network brand apart from the brands of othernetworks? How has social media helped…
A: Food network is a United States company. It is a television channel company that showcases various…
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- Topic - shaping Europe’s auto industry future - Chinese vs German EV car manufacturers 1. Write introduction to the problem.2. Analyse present situation - present and coming market volume and challenges - provide numbers3. Answer - what are the key strategies of chinese and german manufacturers for the following 10 years - use one of six or any other published concept of Strategic Management Concept.4. Conclude and share your opinion on the futureFormat:Word file, Times New Roman 12 or similar, 1.5 spacing, 2 pages.1. Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition? 2. Discuss the company's decision to grow beyond its core affluent consumer base. What did this do for the company and the brand?Discuss the cultural issues faced by Yellowstone in the Ukraine market.a. You must utilize Hofstede Dimension to first assess Ukraine with consideration of theproducts and services offered by Yellowstone.b. What challenges were faced by Yellowstone in the Ukraine market. This must be linked tothe relevant ethical issue as discussed in the course when addressing each challenge faced.c. Provide suggestions to alleviate each of the issues faced. How the suggestions would beactioned must be clearly stated.i. N.B. Challenges were briefly mentioned in the case, you are to expand on theseand make suggestions for the aspects not addressed.
- In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdlesNike is the world's largest sports and fitness company, earning $US14 billion in revenue. Thecompany, with one of the world's most identifiable logos - the 'swoosh', is a leader in sportsequipment research and development (R&D). Nike's mission statement is intentionally broad andoutward looking, focussing on the needs of athletes, and, through its corporate responsibilitywork, consideration is given to the needs of communities around the world. How does Nikedevelop its products and decide what does and doesn't make the cut when it comes toinnovation? Nike identified a gap in the sports shoe market. Nike's focus is to continually seekto innovate, design and develop products to improve athletic performance. Its overriding desire isto design products with true performance innovation and technology benefits which help theathlete perform better. With its latest innovation, Nike scientists and designers have developedNike Free, a sports shoe described as a foot-strengthening training…London’s Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as politically preferable to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. These two examples show how religion can have an impact on marketing and please share ability to think globally and act locally can be source of competitive advantage. Justify the above statement with arguments.
- Discuss the cultural issues faced by Tesco in the Irish market1. You must utilize Hofstete Dimension to first assess Ireland with considerationof the products and services offered by Tesco.2. What challenges were faced by Tesco in the Irish market. This must be linked tothe relevant ethical issue as discussed in the course when addressing eachchallenge faced. Provide suggestions to alleviate each of the issues faced.1. N.B. Challenges were briefly mentioned in the case, you are to expandon these and make suggestions for the aspects not addressed.ANSWER THE FOLLOWING QUESTIONS BELOW: STRICTLY NO PLAGIARISM 1. What were the key steps in maintaining Nivea’s leading position in the global facial care market? 2. Explain the connection between cultural norms and product choice. What is Nivea’s strategy in respecting cultural diversity while pursuing a global brand strategy? 3. Discuss Nivea’s future. What should Beiersdorf do next with its product line? Where is the future growth for the brand?5 Is Facebook’s mission statement “to give people the power to share and make the world more open and connected," a product or market-oriented statement? Explain. How is Facebook’s strategy driven by its mission? Is it wise for Facebook to give away it technologies for free? Why or why not? As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?
- 1. How does Nike's marketing strategy help Apple Computer direct their marketing efforts? 2. What is the core value of Apple Computer? How does this core value drive the marketing efforts in Apple? 3. Why is Apple Computer so secretive about their new product development? What is Apple's marketing strategy to promote new products and services?New CEO, Jonathan Akeroyd vision is to broaden the brand’s appeal and is focusing on a long term strategy of growth, doubling the sales of key categories with a modern british luxury positioning of the brand. He is focusing on the BRICS nations( Brazil, Russia, India, China and South Africa ) as there are a number of middle class consumers with a taste for luxury brands. The chief Executive Officer Jonathan Akeroyd has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his new vision for the brand for one of the lucrative markets he has keen interest in . The Marketing program should focus on the following sections: A cultural Analysis of Brazil and explain why this choice would have a positive impact on the marketing of this new product for Burberry. Brief Company profile and assumptions, Marketing Objectives (SMART), Vision/Mission, Selection of the target Market, Global market segmentation, Global…New CEO, Jonathan Akeroyd vision is to broaden the brand’s appeal and is focusing on a long term strategy of growth, doubling the sales of key categories with a modern british luxury positioning of the brand. He is focusing on the BRICS nations( Brazil, Russia, India, China and South Africa ) as there are a number of middle class consumers with a taste for luxury brands. The chief Executive Officer Jonathan Akeroyd has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his new vision for the brand for one of the lucrative markets he has keen interest in . The Marketing program should focus on the following sections: Introduction - “Burberry’s New Global Marketing Plan for the Chinese Market” Why Burberry in china Highlight the imp of china’s growing middle class and their affinity for luxury brands Expound on CEO’s vision to broaden the appeal and long term growth - Company Background - in…
