1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

Q: Pop-up ads, those unsolicited messages that sometimes pop ontoyour computer screen and block the…

A: Social media marketing refers to the method of marketing products and services on the different…

Q: Which of the following is true? Select one: a. Comparing with test marketing, the data and…

A: Test marketing can be defined as a methodology that explores the consumer responses to a particular…

Q: 15 Asking people questions about their thoughts and opinions about advertisements is an effective…

A: True. Market research does not finish after your advertising campaign is launched. Its performance…

Q: If a company has increasing churn with its subscription base, this is likely to increase it's…

A: We'll wil the  first question since the exact one wasn't specified. Please submit a new question…

Q: Customer Relationship Value Proposition is

A: The correct answer is Focusing on acquiring new customers by connecting with their needs

Q: ABB Industries LLC wants to maximize the performance of its field sales forces. What approach would…

A: Sales techniques are to be updated frequently to increase the performance of the field sales forces.…

Q: Which of the following is an example of online marketing domains? Select one: a. A company opens a…

A: Electronic Marketing can be described as the method of marketing which utilizes the facility of the…

Q: A fairly recent technology-related tool that many companies use to solicit feedback from customers…

A: The interaction between an organization and its consumers regarding the feedback of an existing or…

Q: Which of the following is false regarding services and goods? O a. People are equally involved in…

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: One may conceive of an online retail establishment, such an e-commerce site, that would want to keep…

A: To provide an easy purchasing cart experience, eCommerce web websites make use of a mixture of…

Q: TASKS TO BE COMPLETED We are freelancers offering our service to clients. Our service is to…

A: Branding is a marketing activity where a unique position is established in the minds of customers…

Q: he following table contains the components of marketing management required. I will transfer each…

A: Administrative process: The administrative process in marketing management is a set of…

Q: A------- provides a framework for the collection & analysis of data 2) Deduction refers to: 3)…

A: NOTE: I AM DOING FIRST THREE PARTS BECAUSE WE ARE ALLOWED TO DO ONLY 3 PARTS OF A QUESTION. FOR REST…

Q: Touch points in the CRM domain area are does not include

A: There are three types of CRM 1. Positive Primary Secondary 2. Negative 3. Punishment

Q: _refers to websites such as Pinterest, where pictures replace text documents, where users search…

A: Through many surveys, it has been found that more than nine brand marketers out of 10 questioned…

Q: contact

A: The Answer to this question is To advertise their services

Q: The company use repetitive advertising in T.V. and Emphasize Price Promotion and in-store marketing…

A: The answer is in the next step

Q: Which of the following is NOT an advantage of qualitative research over quantitative research?…

A: Qualitative Research - Qualitative research refers to data that is obtained by the researcher from…

Q: Identify a product/service of your choice. Provide the description of your product (at least 250…

A: As per the Bartleby Honor code we are not supposed to answer more than 3 interlinked questions at a…

Q: The process of receiving referrals by a salesperson by using internet affiliate programs is…

A: Option D ( Non paid method)

Q: Features, design, quality, brand, and packaging are represent core customer value O augmented…

A: Product level is a significant marketing philosphy in businesses. The product levels are studied in…

Q: Downloading a chapter of a new book before buying it or listening to afew seconds of a song before…

A: Ans. Introduction Having the option to download a part of another book prior to getting it or paying…

Q: Marketers historically have tended to rely too much on click- through rates as a metric for success…

A: An advertising program or an advertising plan can be described as a blueprint of all the activities…

Q: Market segmentation allows the company to _____. a.

A: Market segmentation allows the company to _____. d. provide the best products or services that will…

Q: Which of the following is part of the selling process? O a. All of the above O b. Follow-up O c.…

A: Sales are the crucial part of every business to generate revenue. A salesperson follows a systematic…

Q: Which of the below is correct about the BCG matrix method? a. It considers market growth rate to be…

A: BCG Matrix method is expensive to implement and has limitations. Hence, options (b) and (c) are…

Q: Ms. Aminah and Ms. Zainab are sales associates of a leading insurance company in Oman, AXA…

A: Find the answers below: The Correct answer is a) Telemarketing

Q: What are the differences between inbound and outbound marketing? Which one is more important?  How…

A: Marketing is the practice of advertising and selling goods and services to consumers. It comprises…

Q: Which of the following is not how digital transformations have made marketers rethink their…

A: With so many abilities of social media and the benefits which it provides to firms there arises no…

Q: Ways in which organization can assess the effectiveness of their website and social media platforms…

A: Social media allows a way to render great customer service around the clock. Social media can be an…

Q: distinction between an Analytical Report and a Recommendation Report.

A: Reporting is accomplished by the compilation and examination of information within a certain…

Q: To deliver real value to marketers, mark a. be obtained inexpensively b. • provide useful customer…

A: The correct answer is b.

Q: ndary data that includes the age and count Multiple Choice O O O interviews with prospective users…

A: Data gathered and procured from the first hand sources is known to be the Primary Data. These data…

Q: Which of the following is NOT stated as one of the needs for marketing research in the course A)…

A: D) is correct answer . Win awards for social responsibility  is NOT stated as one of the needs for…

Q: The time lag between the performance of marketing activities and their results O a. increases the…

A: Marketing activities communicate with customers in order to understand their needs and demands,…

Q: Select one: a. inaccurate. b. unconcise. C. unclear. O d. inaccessible.

A: A memo is written from a manager to a fresh engineer. The manager wants the fresh engineer to…

Q: Which of the following describes one of the most compelling reasons for incorporating email…

A: Lets just understand what is email marketing before we answer the multiple choice aptly, Email…

Q: They are customers who may want to take advantage of service recovery situations by causing…

A: The answers are-

Q: INTRODUCTION Snowie™, owned by Carl and Gordon Rupp, is a company that provides training, equipment,…

A: Cost-volume-profit (CVP) examination is a way of discovering what changes in factor and fixed costs…

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.