1. Supply chain represents? a) demand identification and /creation, b) demand fulfillment, c) value for money, d) all of the above 2. Power shift in supply chain has shifted from? a) manufacturer-Retailers-consumer, b) retailers-manufacturer-consumer, c) consumer-retailers-manufacturer, d)all of the above 3. Which of the following is a driving force for the changing business landscape? a) integration, b) collaboration, c) globalization, d) all of the above 4. Which of the below is/are characteristics of the supply chain? a) inventory, b) landed cost, c) real time two way information flow, d) all of the above 5. What involves the network of activities, flow and movement of people, materials and information linking organisations together to serve consumer. a) globalization, b) transportation, c) supply chain process, d) all of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Supply chain represents?

a) demand identification and /creation, b) demand fulfillment, c) value for money, d) all of the above

2. Power shift in supply chain has shifted from?

a) manufacturer-Retailers-consumer, b) retailers-manufacturer-consumer, c) consumer-retailers-manufacturer, d)all of the above

3. Which of the following is a driving force for the changing business landscape?

a) integration, b) collaboration, c) globalization, d) all of the above

4. Which of the below is/are characteristics of the supply chain?

a) inventory, b) landed cost, c) real time two way information flow, d) all of the above

5. What involves the network of activities, flow and movement of people, materials and information linking organisations together to serve consumer.

a) globalization, b) transportation, c) supply chain process, d) all of the above

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