1. What main segmentation criteria can be applied to explain Volvo's segmentation strategy for its different models? And what are their main target segments? Support your answer with evidence and link to the segmentation bases.
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- 1.Conduct a SWOT analysis on Old Mutual 2. Identify key market opportunities from the analysis for the organisation through developing an Ansoff OpportunityUtilisation analysis on Old Mutual 3. Segmentation Analysis and Profiling/Persona study and Positioning strategy on Old MutualCurrent market strategy of apple company on the basis of segmentation and pls explain this pic partsOf the four categories of segmentation variables, whichis most important to Raleigh’s segmentation strategy,and why?
- Using the below information provide the following in essay format 1) Selection of the target Market, 2)Global market segmentation, 3)Global Targeting Strategy, Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Here are some different accounts of GAP’S brand…Q1)Mcdonalds and Starbucks a) Identify and briefly explain two differences in IMC tools. (ex. what McDonald has but Starbucks does not have or/and vice versa) b) Select one company [either McDonald or Starbucks] and discuss the effectiveness of the company’s website in communicating its overall marketing message to the consumers.(a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts to take in response to Chobani’s appear-ance and (b) how might Chobani respond?
- 2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?What steps or segmentation mixHardee’s might have considered and implemented for effective market segmentation strategy before entering and getting established into Pakistan’s market in the presence of a strong player like McDonald’s. Explain with illustrations to support your arguments.1. How do you market the following:a. persons b. places c. experiences d. services? Give specificexample each.2. In YOUR OWN WORDS, how do you explain the following? Give an example ofeach to justify your answer.a. Segmentationb. Positioningc. Needsd. Wants
- Which is most important to Huy Fong’s segmentation strategy, and why?Identify a firm using urgency as a basis for segmentation and discuss how such firm implement such segmentation basis? Identify a firm using location as a basis for segmentation and discuss how such firm benified such segmentation strategy? Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefied from such segmentation strategy?Briefly explain the difference between Michael Porter and william K Hall on the matter of positioning for survival. Which Michael Porter's five forces of competition are underestimated by the US corporations ?