1. What is meant by social responsibility? What is sustainable development?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. What is meant by social responsibility? What is sustainable development? (from Chapter 3)

2. Describe the purchase decision process (the five stages a buyer passes through in making choices about which products and services to buy.) (from Chapter 4)

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