12. What is a marketing information system (MIS)? What types of information does it include?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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12. What is a marketing information system (MIS)? What types of information does it include?

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